tag:blogger.com,1999:blog-65722452024-03-13T02:22:44.965+00:00MagBlogDiscussion of magazines as a media form, from print through to digital technologies.Unknownnoreply@blogger.comBlogger281125tag:blogger.com,1999:blog-6572245.post-47110643854295948422018-03-09T16:11:00.002+00:002018-03-09T16:43:06.748+00:00True crime, by women, for women ... and men<div dir="ltr" style="text-align: left;" trbidi="on">
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Interesting concept...</h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoj-evqaPhoRdmbXXMw7e2F2xEPow4y03julN6cPMoSVpz5tohAuExVAEtlgQIsPwYOuREa7_bORhgxZNPrYbfgQ9iBpNKPnUQl4Q9eAy1yJfWSYe_EzdKxydhQLgjzLaoh-wenw/s1600/1520512968958-FP01_p01-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1129" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgoj-evqaPhoRdmbXXMw7e2F2xEPow4y03julN6cPMoSVpz5tohAuExVAEtlgQIsPwYOuREa7_bORhgxZNPrYbfgQ9iBpNKPnUQl4Q9eAy1yJfWSYe_EzdKxydhQLgjzLaoh-wenw/s320/1520512968958-FP01_p01-1.jpg" width="225" /></a></div>
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<span style="font-family: HelveticaNeueArabic, Lora, Georgia, TazuganeGothic, serif; font-size: 17px;">"Our audience is definitely more female than male, but having an interest in true crime is something lots of women still won’t admit to, as it’s not a particularly stereotypically feminine interest, and I think some women worry they’ll be judged negatively for wanting to read about murderers. I think it’s also unusual for a magazine to be started and led by two women, so I feel like we’re breaking through a few walls here."</span><br />
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<span style="font-family: HelveticaNeueArabic, Lora, Georgia, TazuganeGothic, serif; font-size: 17px;">From <a href="https://www.vice.com/en_uk/article/3k79vb/foul-play-is-the-true-crime-magazine-made-by-women" target="_blank">Vice</a></span></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-6301567716747738722017-06-30T12:00:00.000+01:002017-06-30T12:00:59.820+01:00Why our preference for print is misleading<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Georgia, Times New Roman, serif;">I love print on paper. Most people who read magazines love print on paper, perhaps because it is so very convenient, perhaps because they like the look of type and the feel of the stock. That's why we say we "prefer" to read on paper when someone asks us.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">But as Dr Joe Webb reminds us, preference surveys "<span style="background-color: white;">track the way people believe they used to do things, not new behavior, nor does it indicate future behavior."</span></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">This quote comes in a longer piece that ties together the cost of using the US Postal Service with Mary Meeker's annual survey of media, technology, the economy and more. Dr Webb was prompted to write it because the president of the <a href="http://www.magazine.org/" target="_blank">Magazine Publishers of America</a> (MPA, the US equivalent of the UK's <a href="http://www.ppa.co.uk/en/New-PPA" target="_blank">PPA</a>) called into question Meeker's motivation and impartiality.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">It's a longish read with a specific US <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="8e8ec383-18b3-4379-aea3-caa9c827a1ed" id="35d93f1a-ff45-4fab-bb8c-f48cdb1125c5">context but</gs> worth looking at for the more universal points he makes. Like this further thought on preference surveys, for example:</span><br />
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<blockquote class="tr_bq" style="background-color: white; font-family: "Lucida Grande", Lucida, Verdana, Helvetica, sans-serif; font-size: 0.8em; line-height: 1.3em;">
They do not track frequency, or volume of usage. And when studies report things like “70% still prefer medium A,” that conveniently forgets that until medium B came around, medium A was 100%, and that it was the only choice. Being at 70% is actually loss of almost one-third of the hearts and minds of <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="e1c267ab-613a-4cfa-8fcb-f130a5a1d22a" id="4672435a-b27f-40a3-a022-a1bbd70d410f">marketplace</gs>, not a reason for celebration. By presenting it that way, the survey makes a particular condition seem better than it is.<br />Sadly, preference surveys encourage producers of medium A to stick with that medium at a time when they should be using the surveys to show the urgency of being involved in medium B, or better yet, figure out how mediums C and D will affect B and A. Preference surveys say something nice and make the entrenched class readers feel good, but the surveys are not really strategic, tactical, or actionable, and give competitors more time and freedom to encroach on their business.</blockquote>
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<a href="http://whattheythink.com/articles/85837-preference-data-prices-oh-my/?p=9A4395752B30F4503B5121C9CA8CA66CC90F8C5C" target="_blank">Source</a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Many magazine publishers are looking at B, C and D, of course, but nostalgia for print – perhaps bolstered by an apparently thriving print-based indie magazine sector – continues to skew the view from some perspectives.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">I love print – but most of my <i>reading</i> is done on a screen.</span></div>
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<span style="font-family: Georgia, Times New Roman, serif;">Major hat-tip to <a href="http://www.bosacks.com/" target="_blank">Bo Sacks</a> and his wonderful newsletter.</span></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-7235313513830532052017-06-22T11:30:00.001+01:002017-06-22T11:30:13.523+01:00A classic of magazine craft on screen<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Georgia, Times New Roman, serif;"><i>Paper</i> magazine's collaboration with <i>Posture</i> is a classic of magazine craft. It comes in digital <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="9e1eef07-89d2-46c8-bd28-e380fa9b8e30" id="8f4f6dea-0e7a-4d98-a732-165f7d165a76">form but</gs> draws on very traditional tropes and techniques<gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="9e1eef07-89d2-46c8-bd28-e380fa9b8e30" id="f920be5e-b886-4bad-8893-b58905dd7ec7"> –</gs></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGpSyXh25z4GGIX4ySDpaDqZqTEANmmgDAkQVpRCg47FamLjijomHc4pnaqRn6lyhVdPn_eSQMNYohrivVx7zYP7-xLut9M6Lhr3NtcZFqKZ6DnchPquzjzgEFfEQck_r5YBNTrw/s1600/Paper+sc.tiff" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1252" data-original-width="1444" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgGpSyXh25z4GGIX4ySDpaDqZqTEANmmgDAkQVpRCg47FamLjijomHc4pnaqRn6lyhVdPn_eSQMNYohrivVx7zYP7-xLut9M6Lhr3NtcZFqKZ6DnchPquzjzgEFfEQck_r5YBNTrw/s400/Paper+sc.tiff" width="400" /></a></div>
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<span style="font-family: Georgia, Times New Roman, serif;">1) It combines great photography with pithy copy in the form of first person interviews;</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">2) The interviews are short but revealing and thought provoking (and either the interviewees are very articulate or there has been some first class subbing);</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">3) The topic is niche, in the sense that it concerns a subculture (or set of subcultures), but socially important. That importance is likely to increase, not least at the influential margins of politics: as the <i>New Yorker</i>'s <gs class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="4f375777-12d3-4de0-b2c4-e0022f6a2499" id="1501cbea-90b4-4a40-86e8-253181c67a1a">serio</gs>-comic explanation of the recent UK general election result (written in the ever-popular quasi-biblical style) noted</span><br />
<blockquote>
<br /><span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;">And the young people said, Jeremy shall bring peace unto all nations, for he hateth the engines of war that take wing across the heavens. And he showeth respect for all peoples, even unto the transgender community.<br />And the elders said, The what? </span></blockquote>
<blockquote class="tr_bq">
<a href="https://www.blogger.com/%3Chttp://www.newyorker.com/news/daily-comment/the-book-of-jeremy-corbyn?mbid=social_facebook_paid_cm_corbynsbook%3E"><span style="font-size: x-small;">http://www.newyorker.com/news/daily-comment/the-book-of-jeremy-corbyn?mbid=social_facebook_paid_cm_corbynsbook</span></a></blockquote>
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<span style="font-family: Georgia, Times New Roman, serif;">4) The reader comes away having learned something and with plenty of material for contemplation and self-reflection;</span><br />
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<span style="font-family: Georgia, Times New Roman, serif;">5) It makes a whole series of serious points without preaching.</span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">This is the feature (23 photographs): <a href="http://www.papermag.com/peep-these-portraits-celebrating-the-gender-fluid-future-from-posture--2445073701.html?slide=1">http://www.papermag.com/peep-these-portraits-celebrating-the-gender-fluid-future-from-posture--2445073701.html?slide=1</a></span><br />
<span style="font-family: Georgia, Times New Roman, serif;"><br /></span>
<span style="font-family: Georgia, Times New Roman, serif;">This is Paper's introduction: <a href="http://www.papermag.com/peep-these-portraits-celebrating-the-gender-fluid-future-from-posture--2445073701.html">http://www.papermag.com/peep-these-portraits-celebrating-the-gender-fluid-future-from-posture--2445073701.html</a></span><br />
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-58732726112707254472016-12-30T17:50:00.000+00:002016-12-30T17:50:05.230+00:00Magazines, solitude and the appreciation of craft<div dir="ltr" style="text-align: left;" trbidi="on">
<br /><br />If you have a few minutes to spare – well, plenty of minutes actually – this piece by Andrew Sullivan is an excellent read. <br /><br />His theme is how smartphones rob us of the space to appreciate silence and practise contemplation but along the way he also observes:<br />
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<span style="color: #111111; font-family: Georgia, serif; font-size: 16px;">The writer Matthew Crawford has examined how automation and online living have sharply eroded the number of people physically making things, using their own hands and eyes and bodies to craft, say, a wooden chair or a piece of clothing or, in one of Crawford’s more engrossing case studies, a pipe organ. We became who we are as a species by mastering tools, making them a living, evolving extension of our whole bodies and minds. What first seems tedious and repetitive develops into a skill — and a skill is what gives us humans self-esteem and mutual respect.</span></blockquote>
<span style="color: #111111; font-family: Georgia, serif; font-size: 16px;"><br /></span>
This made me think of why magazines like <i><a href="http://www.ernestjournal.co.uk/" target="_blank">Ernest Journal</a></i> <div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNSVMpDSSgtYR5QZeFFjE0S8i5bW7k4YyyzkgAJQ2gNa6Espnx4K1YDNtRYuQpb6uSmD9jxlIl_-NBjEuaoCV23CYPjebn8hjRlOwNVPOcB9Z2_gBD-2EzJmPE0FaIH7WqRpukTw/s1600/EJ5_Cover_.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNSVMpDSSgtYR5QZeFFjE0S8i5bW7k4YyyzkgAJQ2gNa6Espnx4K1YDNtRYuQpb6uSmD9jxlIl_-NBjEuaoCV23CYPjebn8hjRlOwNVPOcB9Z2_gBD-2EzJmPE0FaIH7WqRpukTw/s320/EJ5_Cover_.jpg" width="240" /></a></div>
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and <i><a href="http://www.holeandcornermagazine.com/" target="_blank">Hole & Corner</a></i> </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4YmjmuHG4SVH41HTvmdzygefD7Gk5fxphQq-Uyf8efv_cMM3pQrqGroNO347GI7CVLIr662sV3viXbtQZRtspB1vM61ze2hO5gf-anwh9tn-Q7_kURoIKZEzzUNktJQ_E79r52w/s1600/H%2526C11_cover_square.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4YmjmuHG4SVH41HTvmdzygefD7Gk5fxphQq-Uyf8efv_cMM3pQrqGroNO347GI7CVLIr662sV3viXbtQZRtspB1vM61ze2hO5gf-anwh9tn-Q7_kURoIKZEzzUNktJQ_E79r52w/s320/H%2526C11_cover_square.jpg" width="320" /></a></div>
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achieve the appreciation and success they do. Their raison d'être is to celebrate the craft of making a chair or a piece of clothing or a pipe organ, or to show us places we can go where mobile signals do not reach.<div>
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Sullivan's piece itself is published in a magazine – <a href="http://nymag.com/" target="_blank"><i>New York</i></a> – and it is not pushing things too far to say that the craft involved in creating and publishing a magazine can itself provide the space for silent contemplation, as well as the haptic pleasure of holding and feeling the printed artefact.</div>
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When you have the minutes – and they will repay you – here is the link: <a href="http://nymag.com/selectall/2016/09/andrew-sullivan-technology-almost-killed-me.html">http://nymag.com/selectall/2016/09/andrew-sullivan-technology-almost-killed-me.html</a><br /><br /></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-14348555997707405872016-11-17T13:14:00.001+00:002016-11-17T13:53:02.219+00:00Magazines and media history<div dir="ltr" style="text-align: left;" trbidi="on">
Marcus Morris founded <i>The Eagle</i> comic, still remembered for Dan Dare and cutaway illustrations of exciting mechanical artefacts like racing cars and jet aircraft. He followed this with <i>Girl</i>, <i>Robin</i> and <i>Swift</i>; he became the managing director of the National Magazine company, introducing <i>Cosmopolitan</i> to the UK; the British magazine industry's most prestigious annual award is named in his honour – and Cardiff University has his personal archive!<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ3RNFf8zGduYB3kjJZU9esZ7Z7EOUcADjY1J05GYQfjN8SWnwh6DRKedcToXSDYYll66dLe2442fA4P5ALnY80miqOvX5kajcfNWXgPrwO6o42R4OHLkTyVPsosed-QlUXTBUnQ/s1600/Morris.tiff" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="143" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJ3RNFf8zGduYB3kjJZU9esZ7Z7EOUcADjY1J05GYQfjN8SWnwh6DRKedcToXSDYYll66dLe2442fA4P5ALnY80miqOvX5kajcfNWXgPrwO6o42R4OHLkTyVPsosed-QlUXTBUnQ/s320/Morris.tiff" width="320" /></a></div>
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I have worked at the university for 20-odd years and I had no idea this material was in our collections until last night, at the launch of the <a href="http://www.cardiff.ac.uk/research/explore/research-units/tom-hopkinson-centre-for-media-history" target="_blank">Tom Hopkinson Centre for Media History</a> when head of the Special Collections & Archive section Alan Vaughan-Hughes revealed the riches available to researchers in the field of popular journalism.<br />
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Apart from Morris – a treasure trove for researchers and scholars in the field of Magazine Studies – Cardiff holds the archives of:<br />
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• Hugh Cudlipp – editor of the <i>Mirror</i>, <a href="http://www.cardiff.ac.uk/special-collections/explore/collection/hugh-cudlipp" target="_blank">chairman of IPC</a> (one of the most significant magazine publishing houses in the UK)<br />
• Joan Reeder – the <a href="http://www.cardiff.ac.uk/special-collections/explore/collection/joan-reeder-archive" target="_blank">first full time royal correspondent</a> for a national newspaper<br />
• Trevor Philpott – the <i>Picture Post </i>journalist-turned-broadcaster and onlie begetter of <a href="http://www.independent.co.uk/arts-entertainment/obituary-trevor-philpott-1168779.html" target="_blank"><i>The Philpott File</i></a><br />
• Keith Waterhouse – journalist, author, playwright, champagne drinker; <a href="http://www.cardiff.ac.uk/special-collections/explore/collection/keith-waterhouse" target="_blank">this material</a> is already being researched by Cardiff Magazine MA graduate and freelance journalist Will Ham Bevan for his PhD<br />
• Richard Stott – editor of the <a href="http://www.mirror.co.uk/news/uk-news/richard-stott-tribute-alastair-campbell-494936" target="_blank">Daily Mirror</a> who stood up to Robert Maxwell<br />
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The Tom Hopkinson Centre for Media History aims to bring together "scholars, research students, journalists, photojournalists, documentary-makers, archivists, media activists and practitioners into an international, interdisciplinary network focusing on the evolution of media forms, practices, institutions and audiences within broader processes of societal change." (<a href="http://www.cardiff.ac.uk/research/explore/research-units/tom-hopkinson-centre-for-media-history" target="_blank">Source</a>)<br />
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It is also a great opportunity to push Magazine Studies further onto the research and scholarship radar, as launch guest and distinguished visiting fellow <a href="http://oasisapps.curtin.edu.au/staff/profile/view/John.A.Hartley" target="_blank">Professor John Hartley</a> noted. Citing his own connection with the Welsh radical magazine <i>Rebecca</i><br />
<blockquote class="tr_bq" style="background-color: white; color: #333333; font-family: Verdana; font-size: 12px; text-align: justify;">
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In the 1970s and early 1980s <em><strong>Rebecca</strong></em> took the form of “a radical magazine for Wales” and gained a reputation as an investigative, campaigning title.<br />
The magazine — and its uncompromising <strong><em>Corruption Supplement</em></strong> — documented the decay of Labour politics in south Wales and helped to bring about a long series of corruption trials which resulted in many politicians and businessmen going to prison.<br />
<em><strong>Rebecca</strong></em> was also in the forefront of UK investigations into the relationship between the Labour Prime Minister James Callaghan and the Welsh multi-millionaire banker, Sir Julian Hodge.<br />
Many <em><strong>Rebecca</strong></em> articles were reflected in coverage in newspapers like the <em>Sunday Time</em>s and in television programmes including <em>Man Alive, This Week</em> and <em>Nationwide</em>. (<a href="https://paddyfrench1.wordpress.com/about/" target="_blank">Source</a>)</blockquote>
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and the historic example of <i>The Clarion</i>,<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8e5lvmG3D_iZqVW39lQkXOZr4i6Z861-8fgtJBJpUL0TrbewEGMw1Z7o8d__kgHrtXrlGp09rIkfBSBBaAT-I9_Kb_x5TUeqU3InyCIqsKkPd4lNPHlaAJ3WLM1rSkU3Pq7LhLQ/s1600/a-garland-for-may-day-1895_304x397.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj8e5lvmG3D_iZqVW39lQkXOZr4i6Z861-8fgtJBJpUL0TrbewEGMw1Z7o8d__kgHrtXrlGp09rIkfBSBBaAT-I9_Kb_x5TUeqU3InyCIqsKkPd4lNPHlaAJ3WLM1rSkU3Pq7LhLQ/s320/a-garland-for-may-day-1895_304x397.gif" width="245" /></a></div>
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<blockquote class="tr_bq" style="text-align: center;">
<span style="font-family: "verdana" , sans-serif; font-size: x-small;">This cover illustration was drawn by <a href="http://spartacus-educational.com/Jcrane.htm" target="_blank">Walter Crane</a>, an associate of William Morris</span></blockquote>
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Professor Hartley noted that social movements often brought with them their own kinds of journalism and studying the archive reveals many different types of journalism and different ways of producing and supporting journalism. The Clarion certainly had a widespread influence on many areas of social life – the <a href="https://clarioncc.org/" target="_blank">National Clarion Cycling Club</a> (motto: Fellowship through cycling) is still very active, as is the <a href="https://www.peoplestheatre.co.uk/about" target="_blank">People's Theatre</a> in Newcastle. In an age when live events and brand extensions are becoming increasingly important sources of revenue, looking back to a time when they had a social and political purpose gives us a fresh perspective.<br />
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Other guests at the launch were Amanda Hopkinson, Sir Tom's daughter and a <a href="https://www.uea.ac.uk/literature/people/profile/a-hopkinson" target="_blank">distinguished scholar </a>in her own right, and Magnum photographer <a href="https://pro.magnumphotos.com/C.aspx?VP3=CMS3&VF=MAGO31_10_VForm&ERID=24KL53ZZSS" target="_blank">David Hurn</a>.<br />
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<a href="http://media.research.southwales.ac.uk/gjordan/" target="_blank">Dr Glenn Jordan</a>, director of the <a href="http://bhac.org/" target="_blank">Butetown History & Arts Centre</a>, was in the audience for the launch. Glenn's book <i>Down The Bay</i><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheTTeRMpVqjtkPnc-D7jMJVMzR_Mqnj9nhoimAxsa3GOU3LbvIQw4yJfIHBJtxSeCQCnwxaG0tMKGycYBcLA33BTydNs79Dhi8qmhnFjsZt6i9LDYiJdUb-_VRD_3QvfI7s0Dplg/s1600/bk003.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEheTTeRMpVqjtkPnc-D7jMJVMzR_Mqnj9nhoimAxsa3GOU3LbvIQw4yJfIHBJtxSeCQCnwxaG0tMKGycYBcLA33BTydNs79Dhi8qmhnFjsZt6i9LDYiJdUb-_VRD_3QvfI7s0Dplg/s1600/bk003.jpg" /></a></div>
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re-used <a href="http://thephotographersgallery.org.uk/berthardy" target="_blank">Bert Hardy</a>'s photographs from <a href="http://www.gale.com/picture-post-historical-archive/" target="_blank"><i>Picture Post</i></a> in a new context. I used it as the basis of a feature exercise for students on the PgDip (now MA) in <a href="http://www.cardiff.ac.uk/study/postgraduate/taught/courses/course/magazine-journalism-ma" target="_blank">Magazine Journalism</a> for many years – it was a great way of introducing very nice middle class students to the past and present of a genuinely multicultural working class area of Cardiff and a lesson in how to use photographs creatively but for a purpose.<br />
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-80205853118063140302016-11-16T11:02:00.005+00:002016-11-16T11:02:58.558+00:00Reasons why everything has gone horribly wrong except for those who think it has gone beautifully right<div dir="ltr" style="text-align: left;" trbidi="on">
There are so many competing ideas about what is happening in the political sphere and how the media are, or aren't, dealing with it that it's all too easy to become confused.<br />
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Here, for your convenience, is a selection of 14 themes. The examples have not been picked on any rational basis and I do not claim they are the only or best of their type. Nor is this list comprehensive – it's just a starting point. They all refer to the American election but can be taken to represent Brexit too.<br />
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Which of these ideas matter? Which will endure? What can we do about any of them?<br />
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<b>1) Framing</b><br />
https://www.theguardian.com/us-news/2016/nov/13/make-america-great-again-why-are-liberals-losing-the-war-of-soundbites?CMP=fb_gu<br />
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<b>2) Emotion</b><br />
http://blogs.lse.ac.uk/polis/2016/11/13/what-does-the-trump-triumph-mean-for-journalism-politics-and-social-media/<br />
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<b>3) Journalists didn't listen</b><br />
http://www.vox.com/policy-and-politics/2016/10/15/13286498/donald-trump-voters-race-economic-anxiety<br />
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<b>4) Social media is a bubble/echo chamber</b><br />
http://www.independent.co.uk/voices/donald-trump-president-social-media-echo-chamber-hypernormalisation-adam-curtis-protests-blame-a7409481.html<br />
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<b>5) <i>No-one</i> listens ...</b><br />
http://www.forbes.com/sites/jeffbercovici/2014/02/20/these-charts-show-why-political-debate-on-twitter-is-pointless/#3f512d653743<br />
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<b>6) It was rural vs urban</b><br />
http://www.cracked.com/blog/6-reasons-trumps-rise-that-no-one-talks-about/<br />
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<b>7) It was a search for respect</b><br />
http://www.theatlantic.com/business/archive/2016/11/donald-trump-voter-respect/507350/?utm_source=atlfb<br />
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<b>8) It was about class</b><br />
https://hbr.org/2016/11/what-so-many-people-dont-get-about-the-u-s-working-class<br />
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<b>9) It was Fake News ...</b><br />
https://www.theguardian.com/commentisfree/2016/nov/14/fake-news-donald-trump-election-alt-right-social-media-tech-companies<br />
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<b>10) ... or myths</b><br />http://europe.newsweek.com/myths-cost-democrats-presidential-election-521044?rm=eu<br />
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<b>10) It was the FBI</b><br />
http://www.nytimes.com/2016/11/13/us/politics/hillary-clinton-james-comey.html<br />
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<b>11) It was neoliberalism</b><br />
https://www.theguardian.com/commentisfree/2016/nov/14/neoliberalsim-donald-trump-george-monbiot<br />
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<b>12) It was the Russians</b><br />
https://www.wired.com/2016/07/heres-know-russia-dnc-hack/<br />
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<b>13) It was the pollsters (... or the shy voters)</b><br />https://www.theguardian.com/commentisfree/2016/nov/15/pollsters-fail-predict-trump-victory-fbi-clinton<br />
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<b>14) It's all OUR fault</b><br />
http://www.huffingtonpost.com/entry/bernie-sanders-could-replace-president-trump-with-little_us_5829f25fe4b02b1f5257a6b7<br />
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-37648580428567434372016-07-28T13:34:00.000+01:002016-07-28T13:35:08.764+01:00Newspaper people *still* don't get magazines<div dir="ltr" style="text-align: left;" trbidi="on">
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In Roy Greenslade's <a href="https://www.theguardian.com/media/greenslade/2016/jul/28/national-newspaper-for-the-north-closes-after-just-five-weeks" target="_blank">piece</a> about the closure of <i><a href="http://www.independent.co.uk/news/uk/home-news/24-newspaper-north-national-cn-group-june-launch-a7061666.html" target="_blank">24</a></i>, the "national newspaper for the north", after just five weeks, one of the reasons for failure he suggests is <span style="font-family: inherit;">"<span style="background-color: white; color: #333333; line-height: 24px;">although more professional in its appearance than </span><i>The New Day</i><span style="background-color: white; color: #333333; line-height: 24px;"> and with more up-to-date news, it still looked more like a magazine than a newspaper."</span> </span>He then remarks on the continuing success of <i><a href="http://www.theneweuropean.co.uk/home" target="_blank">The New European</a></i>, a print publication launched to capture the interest of the 48% of the UK population who wanted to remain in the EU.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV4wpublS49jxOHsLO_UocwIHx49eBhRS1inez8uCsdOI6Q9vxlDei8ueYLlR7JDS354-si-46RTZO44U6RR-YOZVMswZt17eLiQl00QcBz2XLyyIW-e0z3eZjWHsWjRA-csDMxg/s1600/imgres-1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhV4wpublS49jxOHsLO_UocwIHx49eBhRS1inez8uCsdOI6Q9vxlDei8ueYLlR7JDS354-si-46RTZO44U6RR-YOZVMswZt17eLiQl00QcBz2XLyyIW-e0z3eZjWHsWjRA-csDMxg/s1600/imgres-1.jpg" /></a></div>
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This is yet another example of how newspaper people *still* don't get what is different about magazines. Neither <i>24 </i>nor <i><a href="https://en.wikipedia.org/wiki/The_New_Day_(newspaper)" target="_blank">The New Day</a></i> were like magazines – they were the <i>opposite</i> of magazines. Just because a newspaper journalist thinks they "look" like magazines and the fact they were full of gossamer-thin stories about nothing in particular does not make them remotely like magazines.<br />
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Magazines are aimed at a very specific readership, which is why <i>The New European</i> is much more magazine-like. It shares this essential characteristic with successful magazines like <i><a href="http://www.economist.com/" target="_blank">The Economist </a></i>(which calls itself a newspaper) and <i><a href="http://weaponsofreason.com/" target="_blank">Weapons of Reason</a></i>.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-qw5p95W5y8oOM98bp-Dn19H-NN5dYKUWtn4IEK0Q3gqUd9rZYJZNaSn23_F7QBPHoEZEBQHbFENw7TUTG6Z4_NxWS5bZwdrioG6VfuhZB1y9tN4ZfprUqZtcbnakWT1-2aZGHw/s1600/imgres.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-qw5p95W5y8oOM98bp-Dn19H-NN5dYKUWtn4IEK0Q3gqUd9rZYJZNaSn23_F7QBPHoEZEBQHbFENw7TUTG6Z4_NxWS5bZwdrioG6VfuhZB1y9tN4ZfprUqZtcbnakWT1-2aZGHw/s1600/imgres.jpg" /></a></div>
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Magazines are <i>about </i>something, and whether that something is "A project to understand the interconnected challenges shaping our world" (<i>Weapons of Reason</i>) or real life stories and competitions (<i>Take A Break</i>), they have to offer value to a specific audience.<br />
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Print newspapers launched on a hunch, aimed at no-one in particular and about nothing in particular are guaranteed to fail.</div>
<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-25364586149522500882016-04-22T12:53:00.000+01:002016-04-22T12:55:04.006+01:00Targeting magazine content via social media<div dir="ltr" style="text-align: left;" trbidi="on">
It is a given of magazine publishing that content must be aimed at a specific readership. This enduring truth has resulted in a healthy spread of titles that cater for everyone from aspiring bass guitar players to the chief financial officers of global corporations. <i>Everyone</i> subscribes to this fundamental principle, including <a href="https://uk.sagepub.com/en-gb/eur/magazine-journalism/book232219" target="_blank">me</a>.<br />
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But what if, in an age of multiple platforms and fragmented social media, it's not true any more?<br />
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I spent an interesting afternoon listening to students on the <a href="http://courses.cardiff.ac.uk/Postgraduate/course/detail/p160.html" target="_blank">MA International Journalism</a> at <a href="http://www.cardiff.ac.uk/journalism-media-cultural-studies" target="_blank">Cardiff University</a> presenting their ideas for new, pure-digital, magazine concepts. One called <i>Planet Reboot</i> was so full of energy and ideas that it leapt out of the screen – a bit messy, slightly hard work to navigate but fizzing with life and interest and contrasting story formats. I loved the concept but my conventional magazine self found fault with the targeting – looking at the website, it was not clear whose interest this electric, ecletic content was intended to capture.<br />
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But the students responded with an interesting point – the targeting would be done on social media. They would use Facebook, Twitter, Instagram, Pinterest and other social media platforms to attract very specific demographic/psychographic groups to very specific stories.<br />
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Then one of my colleagues made another interesting point – the website at the heart of this concept would act as a content hub, a digital container that could hold an infinite amount of material related to <i>Planet Reboot</i>'s mission to alert people to climate change and other environmental challenges.<br />
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We have known for the last 20-odd years that in cyberspace there is no limit on pagination but wearing the blinkers of specific targeting has limited the way magazines explore the possibilities that digital publishing offers.<br />
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The ideas in <i>Planet Reboot</i> apply to literally everyone on earth but a conventional magazine interpretation of it would limit both content and reach by aiming for a segment of "everyone". <a href="http://weaponsofreason.com/" target="_blank"><i>Weapons Of Reason</i></a>, for example, is a lovely example of using the magazine form to analyse and discuss environmental issues but each iteration covers a specific problem and the project as a whole is aimed at a particular kind of reader (print oriented, solvent enough to pay £6 per issue, appreciative of the production values ...) – deliberately limited in order to increase the chances of success.<br />
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But by incorporating a core multiple-social-media (<b><span style="font-size: xx-small;">1</span></b>) strategy into a digital magazine concept it becomes possible to <i>outsource </i>the targeting – it does not have to be built in to the central hub<i>. </i>The targeting can be exogamous rather than endogamous.<br />
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Of course the magazine still has to be about a particular thing – it's not a universal encyclopedia – but it can be about many different aspects of that thing and can encompass many different approaches for different audiences. If those who are brought to the content hub go on to explore it, great, if they find more content that appeals to them or which they can share with another, different, audience (perhaps their children or their parents) even better – but if they don't, their attention can be caught again through the agency of strategic layered social media targeting.<br />
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This concept might also appeal to adherents of COPE (Create Once Publish Everywhere) and could have the potential to attract a wider range of advertisers – the loss of specificity might be a drawback but there would be more types of consumer to target and a lot of social media activity to draw on.<br />
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<b>1</b>: The concept of <i>polymedia</i> outlined by <a href="https://www.ucl.ac.uk/anthropology/people/academic_staff/d_miller/mil-23" target="_blank">Madianou and Miller</a> is useful here.<br />
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-72070553435292552872015-11-13T16:18:00.000+00:002015-11-13T16:19:17.962+00:00What does it mean to be a magazine on the web?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Disclosure: much of what follows is drawn from <a href="http://www.katikrause.com/" target="_blank">Kati Krause</a>'s presentation at <a href="http://magculture.com/28295/" target="_blank">Modern Magazine 2015</a>. Justification: what Kati said resonated with lines of thought I have had over the past couple of years – you can probably find relevant posts in the archives of this blog.</span></span></span></div>
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<span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Kati framed her talk with two questions:</span></span>
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">What does it mean to be a magazine on the web?</span></span></b></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">What can digital media learn from magazines?</span></span></b></span></div>
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<span style="font-family: "trebuchet ms" , sans-serif;"><b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><br /></span></span></b><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The questions are separate but closely connected as the answers feed into one another. </span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">To be a "digital magazine" at this point in history means being: </span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">• mobile</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">• multiplatform</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">• unbundled</span></span></span><br />
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<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The first two points were amplified in another presentation at #ModMag15, when <a href="https://twitter.com/sdadich?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank">Scott Dadich</a> and <a href="https://twitter.com/billysorrentino?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" target="_blank">Billy Sorrentino</a> (respectively Editor in Chief and Creative Director of <a href="http://www.wired.com/" target="_blank"><i>Wired</i> </a>[US]) explained that the redesigned website was given a mobile-first priority and that writers/designers had to develop multiplatform skills whatever their background.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">The third element is the most interesting in terms of magazine publishing philosophy – it's yet another manifestation of the "if you love something let it go" mantra. Kati's point was that apps or services that unbundle content from their original sources and re-bundle them in a proprietorial or quasi-proprietorial wrapper are an increasingly important way of finding that content – or having it delivered to you. </span></span><br />
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Furthermore, some of them can make that material better suited for reading online. </span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Examples include <a href="https://flipboard.com/" target="_blank"><i>Flipboard</i></a>, which pushes "magazines" of curated material to subscribers, and <i><a href="https://getpocket.com/a/queue/" target="_blank">Pocket</a></i>, which "finds" articles for its subscribers to read immediately or squirrel away for later. </span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">I would add <i><a href="https://medium.com/" target="_blank">Medium</a></i> to that list – it's not performing exactly the same aggregating/curatorial role as <i>Flipboard</i> or <i>Pocket</i> but given its open nature, it is doing exactly what a magazine does: collecting a variety of interesting content into a branded wrapper. If you are subscribed to that wrapper you can specify your particular interests and filter what you see and what is pushed out to you. Or you can jump into the deeps and explore whatever you like.</span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Kati Krause identified the four most important elements for magazines on the web to focus on:</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;"><br /></strong></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;">Design</strong><span style="color: #383838; font-size: 14px; line-height: 22px;"> </span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">On a mobile screen this is probably going to be quite limited – designs start to look offputtingly busy very quickly. However, this is where Kati sees a service like Pocket offering an alternative, or even an extra; her contention is that Pocket improves the reading experience by re-rendering the content within its own wrapper. The result is a cleaner look and a calmer experience that encourages more considered reading.</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></strong></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Voice</span></strong></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Can also be considered as the magazine's brand – the essential qualities associated with a magazine that allow an immediately recognisable identity. <i><a href="http://www.vice.com/en_uk" target="_blank">Vice</a></i> is an example that comes readily to mind but Kati also cited <a href="http://nymag.com/" target="_blank"><i>New York</i></a>, <a href="http://www.slate.com/" target="_blank"><i>Slate</i></a> and <a href="http://www.wired.co.uk/" target="_blank"><i>Wired</i></a>. </span></span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">Having a strong and distinctive voice allows a magazine to broaden its product range and business model. </span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><br /></span></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;">A nice example of this that keeps cropping up when I listen to <a href="http://talksport.com/" target="_blank">TalkSport</a> is the Wired [UK] <a href="http://www.wired.co.uk/jaguar" target="_blank">Out Of Office</a> series of advertisements for Jaguar's new <a href="http://www.wired.co.uk/news/archive/2015-10/30/integrated-innovation-jaguar-thought-leadership-sessions-at-wired-2015-part-2" target="_blank">XF model</a>. The radio ad presents the content of the web posting like a mini-feature, with a voiceover explaining what deputy editor Greg Williams has been up to.</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></strong></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Community</span></strong></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">In digital media "community" is often restricted to the comments section – but a growing number of media brands are ditching comments because of the negative associations, trolling, etc. But Kati cited <a href="http://www.rookiemag.com/" target="_blank">Rookie</a> magazine as a publication that regularly calls on its readers for contributions – such as <a href="http://www.rookiemag.com/submit/" target="_blank">this call for submissions</a>. </span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">See also Everything Changes (part of The Awl) - editor invites responses from readers.</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">There is also a growing interest in the idea of co-creation, whereby the community of readers and the editorial staff become jointly responsible for making the magazine. There have been interesting scholarly articles on this by, amongst others, <a href="http://www.academia.edu/7176325/Balancing_between_open_and_closed_Co-creation_in_magazine_journalism" target="_blank">Aitamurto</a> and <a href="http://www.sciencedirect.com/science/article/pii/S0016328714001657" target="_blank">Viliakainen & Toivonen</a>. </span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;"><br /></strong></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><strong style="color: #383838; font-size: 14px; line-height: 22px;">Slowness</strong></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">Digital media is immediate, instant, in your face. Kati believes magazines that find a way to slow down the reading experience and create thing that readers will want to keep will thrive. That "way" can take many forms, for example:</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><a href="https://magazine.atavist.com/" target="_blank"><i>The Atavist</i></a> – a magazine-like platform known for the very longform, multimedia stories it publishes. The very length ensures measured consumption of the content and the native multimedia allows pauses for different forms of consumption. In addition, material is available as free podcasts on <a href="https://itunes.apple.com/us/podcast/the-atavist-magazine-podcast/id1003364893?mt=2" target="_blank">iTunes</a> or <a href="https://soundcloud.com/atavistmagpodcast" target="_blank">Soundcloud</a>, which gives yet another leisurely mode of consumption. The underlying platform is also available for anyone to use to publish their own story – <a href="https://atavist.com/signup" target="_blank">free for individuals</a> or in </span><span style="color: #383838; font-size: 14px; line-height: 22px;">tiered levels of subscription for commercial operations.</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><br /></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="http://www.thisamericanlife.org/" target="_blank"><i>This American Life</i></a>, which Kati characterises as being like an audio magazine. TAL's spinoff <i><a href="http://serialpodcast.org/" target="_blank">Serial </a></i>has become legendarily successful, cited as the epitome of podcast revivalism – and with millions of people having downloaded each 50-odd minute episode it's certainly an example of how popular slow consumption can be.</span></span></span><br />
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><br /></span></span></span>
<span style="font-family: "trebuchet ms" , sans-serif;"><span style="color: #383838; font-size: 14px; line-height: 22px;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><a href="https://correctiv.org/en/" target="_blank"><i>correct!v.org</i></a> – a community- and crowd-funded investigative journalism platform. The organisations investigations, which often originate in the forensic interrogation of big data sets, have been published in many different forms, including ebooks, bookzines, Atavist-like <a href="https://mh17.correctiv.org/english/" target="_blank">longform multimedia</a> and a <a href="http://weisse-woelfe-comic.de/" target="_blank">graphic novel</a>. Journalism.co.uk ran an interview with founder <a href="https://www.journalism.co.uk/news/inside-correct-v-germany-s-non-profit-investigative-data-newsroom/s2/a566444/" target="_blank">David Schraven</a> in September 2015; BBCnewslabs added their <a href="http://bbcnewslabs.co.uk/2015/10/21/corrective/" target="_blank">tuppence-worth</a> in October 2015.</span></span></span></div>
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<span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 22px;"><br /></span>
<span style="color: #383838; font-family: "gotham" , "helvetica" , "arial" , sans-serif; font-size: 14px; line-height: 22px;">Lots of interesting ideas and development but in the end, as Kati concluded, the magazine on the web is still a fluid and <a href="https://en.wikipedia.org/wiki/Chimera_(mythology)" target="_blank">chimerical</a> concept.</span></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-9031404620365087352015-11-05T11:00:00.000+00:002015-11-05T11:00:46.237+00:00Magazines as a force for social and political change<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Georgia, Times New Roman, serif;">Many years ago the <a href="http://www.cardiff.ac.uk/jomec/">journalism department</a> I work in was visited by two Norwegian media academics. They were looking for partners in a scheme to set up a “neutral” journalism school in the Balkans, believing fractures in that region’s social fabric could be mended with a trusted news provider.<br /><br />Everything was going swimmingly until I made the mistake of telling them I taught magazine journalism. “Oh, magazines”, they said dismissively and then literally turned their backs on me to concentrate on what the newspaper guys, the real journalists, had to say. <br /><br />Those two Norwegians came to mind during Ibrahim Nehme’s talk at <a href="http://magculture.com/28295/">Modern Magazine 2015</a>. Nehme is a founder/editor of <a href="http://www.the-outpost.com/"><i>The Outpost</i></a>, a Beirut-based magazine established in the fallout from the Arab Spring to capture the energy and hopes of young people in the Middle East. Its mission is "to ignite a socio-cultural renaissance in the Arab world through inspiring its readers to explore a world of possibilities". To achieve this it uses narratives to elevate the places in which its readers live; telling stories to make a difference and aiming to inspire others. Nehme finished his presentation by saying, "To move to a better future we need to start telling better stories ... when we make the magazine we are making a prototype for the future."<br /><br />In the generously furnished goodie bag given to ModMag15’s delegates there was another magazine that reminded me of those Nordic scoffers – the second issue of <a href="http://weaponsofreason.com/"><i>Weapons Of Reason</i></a>. This partwork (there will only be eight issues) states its mission very clearly – it's "A magazine to turn knowledge into action". Each issue discusses and analyses one of the planet’s most complex and challenging problems in an attempt to "understand and articulate the interconnected global issues shaping our world" using longform storytelling, illustration and striking data visualisations.</span><div>
<span style="font-family: Georgia, Times New Roman, serif;"><br /> The first issue looked at the Arctic, the second examines the past, present and future of megacities. <br /><br />It’s easy for media critics to dismiss magazines as a potential force for social good – and it’s easy to think of examples that confirm their prejudices. <i>We</i> know it's a ridiculous generalisation – and <i>The Outpost</i> and <i>Weapons Of Reason</i> refute those arguments in the best way possible. </span></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-68814716379308610372014-10-02T11:59:00.000+01:002014-10-02T11:59:13.613+01:00Magazine Academy Awards shortlist<div dir="ltr" style="text-align: left;" trbidi="on">
The waiting is over – the Magazine Academy Awards shortlist has been announced.<br />
<br />
The competition for magazine journalism students on accredited courses was picked up by Yvonne Ilsley of Sheffield University, Cathy Darby of UcLan and myself after the PTC was forced to pull out because their sponsors withdrew.<br />
<br />
The first round of judging is over and the results can be seen here: <a href="http://magacademy.weebly.com/shortlist.html">http://magacademy.weebly.com/shortlist.html</a><br />
<br />
<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="b8390444-8021-4dc1-a883-93bbf3831108" id="4c7f5b0b-1b61-45d1-b60d-8312801a48c2">Naturally I</span> am very glad to see a good showing by students from Cardiff but one of the most pleasing aspects is the way that other accredited colleges and universities joined in.<br />
<br />
Now we just have to wait until October 24, when the final results will be announced – an no-one, least of all <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="29fbee71-1dad-43dc-a10a-97fa60f04109" id="88999e2b-5540-435c-9111-836d27b92c25">we</span> three <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="29fbee71-1dad-43dc-a10a-97fa60f04109" id="4ce6a112-2f02-47ac-85cf-50b024fd9f7e">organisers</span>, <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="29fbee71-1dad-43dc-a10a-97fa60f04109" id="e2fc54e7-38d4-4984-abb1-2ad925378f95">have</span> the faintest clue as to who the winners will be!</div>
<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-14655977391286766502014-02-04T14:52:00.000+00:002014-02-04T14:55:19.549+00:00How to write great magazine profiles<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
I have just come across this interview with David Remnick of the <i>New Yorker</i> and I wanted to share it.<br />
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If you're a <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="db431d3c-a478-4f35-bfa2-97121509edbf" id="71e78aba-c954-4548-a373-1a9446da11e2">teacher it's</span> full of insights for your students.<br />
<br />
If you're a journalist/<span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="0af982d1-caec-4e75-8776-cda7342522f5" id="b8538011-836c-4a45-8147-ccfc2af97fed">writer it's</span> full of insights for you.<br />
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Hope you like it as much as I did.<br />
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<a href="http://storyboard.tumblr.com/post/27833267196/the-art-of-the-profile-with-david-remnick-of-the">http://storyboard.tumblr.com/post/27833267196/the-art-of-the-profile-with-david-remnick-of-the</a><br />
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-51329772406652902882014-02-03T11:29:00.002+00:002014-02-03T11:30:22.706+00:00Teaching students how to launch a magazine<div dir="ltr" style="text-align: left;" trbidi="on">
I am looking forward to reading <a href="http://www.bloomsbury.com/uk/how-to-launch-a-magazine-in-this-digital-age-9781441177995/" target="_blank"><i>How To Launch A Magazine In This Digital Age</i></a>, the new book by Mary Hogarth and John Jenkins, and while waiting for it to arrive I have been thinking about how I teach our <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="9fc9a89c-409a-4fe7-b873-7209f051da0b" id="5dcb1f1e-b2dc-49cf-b71f-534dba6082bc"><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="0a14cce0-c5b7-4a38-90a9-8dc2335b70b4" id="cc8797f8-8d2b-4bff-a47a-dd1c2d74e994">postgrad</span></span> students about <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="9fc9a89c-409a-4fe7-b873-7209f051da0b" id="b8272eec-324f-455a-9486-a214efaaf33c"><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="0a14cce0-c5b7-4a38-90a9-8dc2335b70b4" id="f3bd2f63-58c2-4103-8c42-ab8d81862a45">launches</span></span>.<br />
<br />
At the moment I follow the tried and tested ideas laid out by John Wharton in his 1992 classic <a href="http://www.amazon.co.uk/Managing-Magazine-Publishing-John-Wharton/dp/0948905808" target="_blank"><i>Managing Magazine Publishing</i></a>. With a bit of tinkering to accommodate websites and digital media, and extra input garnered from industry figures like <a href="http://www.linkedin.com/profile/view?id=8108944&authType=NAME_SEARCH&authToken=_GPa&locale=en_US&srchid=309432811391425512083&srchindex=1&srchtotal=13&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A309432811391425512083%2CVSRPtargetId%3A8108944%2CVSRPcmpt%3Aprimary" target="_blank">Mel Nichols</a> and <a href="http://www.cardiff.ac.uk/jomec/contactsandpeople/honorary/brett-nicholas.html" target="_blank">Nicholas Brett</a>, the principles laid out there still make perfect sense.<br />
<br />
Even Future's approach to developing <i>Mollie Makes</i> – which essentially boils down to "<a href="http://www.inpublishing.co.uk/kb/articles/media_pioneer_mollie_makes.aspx" target="_blank">follow the social interactions</a>" – can be accommodated into <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="48c62d36-c235-4195-b646-3c144c4a9d4e" id="342a13bb-07c0-466a-8893-7895cbdb3bba"><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="33837b04-2645-4dd0-b013-07ac66123888" id="28bcc367-db66-4b81-8b1c-11e8b90ef64f">Wharton's plan</span></span>; it's basically just another kind of reader research, albeit far more of a two-way and managed conversation than more traditional forms.<br />
<br />
But the thinking behind the Wharton-style launch plan is highly <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="0319348f-5abf-46e1-8c8e-f634a7052856" id="ae3bec4a-1d95-47ba-8d5a-4eed8942a7c0"><span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="f450d840-14ca-4b72-8128-989c19628331" id="6bf5d0b4-5422-4cca-8277-d0696681f169">commercialised</span> – it works to the PTC/PPA agenda that accredited courses must be aware of</span>. Yes, everything can be applied to smaller, independent titles and, if they are to succeed, their publishers must have answers to all the traditional questions. Passion for a subject can take you so <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="8ad41b2f-d24e-4dec-9746-39b129353e4a" id="12b8befc-519b-4088-8893-f5fdd723cb11">far but</span> to be able to continue publishing about that subject, and not to lose the shirt off your back, some of the assumptions and some of the details need a different emphasis.<br />
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For example, I have read a couple of things by small publishers, almost micro-publishers, that lay the stress not on making a profit but on breaking even – in essence, making enough so they can re-use the money to make another issue or a completely different magazine.<br />
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In this context teaching students about distribution takes on a completely new aspect. Trying to get 6,000 copies of a title in front of committed enthusiasts is a different job to contracting Frontline to get 60,000 into W H Smith and the supermarkets.<br />
<br />
We do add this into <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="38bc0e69-e6dd-43c1-ae48-cb23d215ab0f" id="01f5447b-7d19-4439-a9de-fa8bd84b34f2">supervision</span> of <a href="http://www.cardiff.ac.uk/jomec/degreeprogrammes/pgmasters/ma_magazine/index.html" target="_blank">MA</a> students who undertake an Enterprise <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="38bc0e69-e6dd-43c1-ae48-cb23d215ab0f" id="e3d86386-9f2e-45ff-be55-df471548be65">project but</span> given the increasing emphasis on <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="38bc0e69-e6dd-43c1-ae48-cb23d215ab0f" id="7cbf0b1b-c97b-48e1-b1ad-0f8aa7750be4">entrepreneurialism</span> and small <span class="GINGER_SOFTWARE_mark" ginger_software_uiphraseguid="38bc0e69-e6dd-43c1-ae48-cb23d215ab0f" id="9267f49b-5689-4ba3-9428-d067b3aca324">start-ups</span> I really need to rebuild a couple of lectures.</div>
<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com7tag:blogger.com,1999:blog-6572245.post-78462408910565806422013-10-22T19:24:00.001+01:002013-10-22T19:29:36.110+01:00Should magazine publishers follow the record companies?<div dir="ltr" style="text-align: left;" trbidi="on">
Anyone old enough to have been buying music in the 1980s will remember that, almost overnight, vinyl LPs and singles disappeared from record shops, to be replaced by jewel-boxed CDs.<br />
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This did not just happen. It was, I <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="2248fcf1-18cd-4159-b0c5-894f739c9658" ginger_sofatware_uiphraseguid="a23e9a70-4a0a-4d66-a970-a2e93b4e5e58" grcontextid="seen:0">seem</span> to remember having read somewhere, a concerted and collaborative effort by the industry to rid the world of old-fashioned, expensive, delicate and somewhat craft-based records in <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="e2ff07af-5b6b-46ca-96fc-5ec48c9910df" ginger_sofatware_uiphraseguid="a23e9a70-4a0a-4d66-a970-a2e93b4e5e58" grcontextid="favour:1">favour</span> of digital, cheaper, robust and industrially more efficient Compact Discs.</div>
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An <a href="http://www.adweek.com/news/press/who-killed-magazine-app-153253" target="_blank">article</a> on the uptake of <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="396a3a01-f33d-4faf-8bbb-663476a73352" ginger_sofatware_uiphraseguid="7e043885-389c-407c-8e56-44e64795a29f" grcontextid="tablet:0">tablet</span> magazines posted by <a href="http://www.bosacks.com/" target="_blank">Bo Sacks</a> in his daily newsletter has made me wonder whether the magazine industry should follow suit.</div>
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Here's the paragraph that caught my attention:</div>
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<blockquote class="tr_bq">
<span style="background-color: white; color: #222222; font-family: 'Book Antiqua', Palatino; font-size: 15.555556297302246px;">Three years after Apple unveiled the iPad and revolutionized the way consumers interact with content, <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="102f690a-71b2-4d87-a25f-6c41e5f03b83" ginger_sofatware_uiphraseguid="f5bd6399-38ad-4ace-938c-3b61b819fe7c" grcontextid="tablets:0">tablets</span> still account for a tiny share of magazine readership-just 3.3 percent of total circulation. Not taking into account the top-selling digital title, </span><a href="http://r20.rs6.net/tn.jsp?t=lcuqwyoab.0.er9rwyoab.cuf4zubab.9160&ts=S0966&r=3&p=http%3A%2F%2Fwww.gameinformer.com%2F" shape="rect" style="background-color: white; color: #1155cc; font-family: 'Book Antiqua', Palatino; font-size: 15.555556297302246px;" target="_blank">Game Informer</a><span style="background-color: white; color: #222222; font-family: 'Book Antiqua', Palatino; font-size: 15.555556297302246px;">, which boasts nearly 3 million digital copies, the number slips to 2.3 percent.</span></blockquote>
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<span style="background-color: white; color: #222222; font-size: 15.555556297302246px;"><span style="font-family: Times, Times New Roman, serif;">Perhaps magazine publishers should follow the example of the record industry all those years ago. If there are no print magazines (vinyl LPs) to buy, people will be forced to buy tablet subscriptions (CDs) instead.</span></span></div>
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<span style="background-color: white; color: #222222; font-size: 15.555556297302246px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
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<span style="background-color: white; color: #222222; font-size: 15.555556297302246px;"><span style="font-family: Times, Times New Roman, serif;">Of course, there would probably be a lot of unhappy <span class="GINGER_SOFATWARE_spelling" ginger_sofatware_uiphraseguid="60d15f87-7cc9-40fe-a098-9645d9c799dd">newsagents</span> and supermarkets, not to mention distributors, printers and paper companies, but it solves the problem at a stroke, does it not?</span></span></div>
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<span style="background-color: white; color: #222222; font-size: 15.555556297302246px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
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<span style="background-color: white; color: #222222; font-size: 15.555556297302246px;"><span style="font-family: Times, Times New Roman, serif;">And it would allow us to really test all those ideas about how much people love their magazines and form social bonds with them, wouldn't it?</span></span></div>
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<span style="background-color: white; color: #222222; font-family: 'Book Antiqua', Palatino; font-size: 15.555556297302246px;"><br /></span></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-72009878087686175182013-07-19T10:15:00.000+01:002013-07-19T10:20:45.399+01:00Rolling Stone and the alleged bomber<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="tr_bq">
Rolling Stone has been making a lot of waves in the past couple of days – or at least its cover has. In case you are not aware, the venerable magazine used a (self-<span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="78466f0d-9934-4386-9cfe-9a584bde5ea7" ginger_sofatware_uiphraseguid="a4d72425-1cf4-47ca-8aca-89db3b888e76" grcontextid="):0">)</span>portrait of Boston bombing suspect Dzhokhar Tsarnaev on its August issue.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGDpfO8tYL9AxTRPkPYXvi_MOBYKy8pUM9RLNDY8FMNQYYAyKkD1WXy2ChVNP0Ir4FoyTOXCYuW7M_h7Ndq0Zz5h31Z2ekrzYymumnQnqn42wPuJbvyKdtKe2pAIwPAfr7ajYZSQ/s1600/r1188cover-306x-1374073020.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGDpfO8tYL9AxTRPkPYXvi_MOBYKy8pUM9RLNDY8FMNQYYAyKkD1WXy2ChVNP0Ir4FoyTOXCYuW7M_h7Ndq0Zz5h31Z2ekrzYymumnQnqn42wPuJbvyKdtKe2pAIwPAfr7ajYZSQ/s320/r1188cover-306x-1374073020.jpg" width="235" /></a></div>
<br />
Criticism has come from many quarters, most of it <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9a3646cc-e855-4619-b414-d87602127923" ginger_sofatware_uiphraseguid="b5bd45f9-a119-4d16-897a-8d25e9fb51b7" grcontextid="seeming:0">seeming</span> to claim that using this image, in this way, on this magazine infuses the image of an <i>alleged</i> bomber (a qualification the main <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="9c90fe21-a9df-4e02-8d54-3575a8747591" ginger_sofatware_uiphraseguid="b5bd45f9-a119-4d16-897a-8d25e9fb51b7" grcontextid="coverline:1">coverline</span> overlooks) with too much glamour. Some <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a01d4054-37ad-462b-86e3-c73c60d16db9" ginger_sofatware_uiphraseguid="b29cff61-9fdd-4ff0-9648-e4d9593662ff" grcontextid="newsagents:0">newsagents</span> and chains have refused to sell this issue.<br />
<br />
Rolling Stone has used many contentious, and possibly <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="948fa174-b05d-4b0e-a50b-a60cda597a8d" ginger_sofatware_uiphraseguid="dec1c7af-c618-451c-803d-952c96be3430" grcontextid="glamourising:0">glamourising</span>, cover images in the past, perhaps most memorably Charles Manson:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiACtZ0A6OCwu7K8RVLUyKgFH2_R89qyLEN1v7bccEnNkEH98cTiNvz5H0vlkYblYPjWzzUUeryX9Ulsw87dSghjq_b5NHtLjUBF-AOBG82OEgi8Uvz693Y1G1UyXIZW6gdslttVw/s1600/imgres.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiACtZ0A6OCwu7K8RVLUyKgFH2_R89qyLEN1v7bccEnNkEH98cTiNvz5H0vlkYblYPjWzzUUeryX9Ulsw87dSghjq_b5NHtLjUBF-AOBG82OEgi8Uvz693Y1G1UyXIZW6gdslttVw/s1600/imgres.jpeg" /></a></div>
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For what it is worth, I think Rolling Stone was as right to use the Tsarnaev image in this way as it was to run the story about General Stanley McChrystal:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj0gGh_mKVulLX4taUy2uyyoyyekRBhJQ_IuD5GjSqNYFEEagYCUytFtaiQv37h_qS6IYR2A75MU2ZPObk3e9MaJWLV7q2AP2Lfxm8Pw9cXSBDF946S3ii0cphBio7zOuvJxVkbg/s1600/images.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhj0gGh_mKVulLX4taUy2uyyoyyekRBhJQ_IuD5GjSqNYFEEagYCUytFtaiQv37h_qS6IYR2A75MU2ZPObk3e9MaJWLV7q2AP2Lfxm8Pw9cXSBDF946S3ii0cphBio7zOuvJxVkbg/s1600/images.jpeg" /></a></div>
<br />
There is an easy response to those who think the image <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="3ceef566-543e-40a7-a796-68f8c97e5bd3" ginger_sofatware_uiphraseguid="01f4b653-a516-4549-8312-e2a1edb7cf20" grcontextid="glamourises:0">glamourises</span> Tsarnaev – what are potential terrorists supposed to look like? Not all of them are wild-eyed, or balding, or scarred; some are just like you and me. They could be the kids in your class, teacher.<br />
<br />
There may, however, be an argument about how the cover was art directed, and former RS art director Andy Cowles has considered that on his <a href="http://coverthink.com/rolling-stone-dzhokhar-tsarnaev-cover/" target="_blank">Coverthink blog</a>.<br />
<br />
Magazine heavyweight David Hepworth has also contributed to the debate (cunningly citing one of his own apothegms as "magazine lore") for the <a href="http://www.independent.co.uk/voices/comment/boston-suspect-dzhokhar-tsarnaev-and-rolling-stone-cover-stars-dont-haveto-be-heroes-8717915.html" target="_blank">Independent</a>.<br />
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<span style="font-family: Times, Times New Roman, serif;">There are a couple of really interesting magazine-cultural points in Hepworth's piece:</span><br />
<span style="font-family: Times, Times New Roman, serif;"><br /></span>
<blockquote class="tr_bq">
<span style="font-size: x-small;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">1) '<span style="line-height: 21px;"><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="bd81d9dc-a5c4-4f13-8f8f-9db58726b1bd" ginger_sofatware_uiphraseguid="a4981f22-0f03-4cce-bf8e-1a31522c439e" grcontextid="people:0">people</span> have come to regard an appearance on a magazine cover as an automatic endorsement.'</span></span></span><span style="font-size: x-small;"><span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><span style="line-height: 21px;">2) '</span><span style="color: #333333; line-height: 21px;">heroism is something the </span>magazine<span style="color: #333333; line-height: 21px;"> format itself lends to any subject it places in its frame, which is why musicians, actors, sports stars and even politicians hire PRs to “get them the cover” (and nothing less), and at the same time to exert as much control over the tone of the picture as they can.'</span></span></span></blockquote>
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In the end, however, Rolling Stone's apologia seems entirely convincing:<br />
<br />
<blockquote>
<em style="font-family: georgia; font-size: 12px; margin: 0px; padding: 0px;">The cover story we are publishing this week falls within the traditions of journalism and </em><span style="background-color: white; font-family: georgia; font-size: 12px;">Rolling Stone</span><em style="font-family: georgia; font-size: 12px; margin: 0px; padding: 0px;">’s long-standing commitment to serious and thoughtful coverage of the most important political and cultural issues of our day. The fact that Dzhokhar Tsarnaev is young, and in the same age group as many of our readers, makes it all the more important for us to examine the complexities of this issue and gain a more complete understanding of how a tragedy like this happens. </em><span style="font-family: georgia; font-size: 12px; margin: 0px; padding: 0px;"><br style="margin: 0px; padding: 0px;" /></span><span style="font-family: georgia; font-size: 12px; margin: 0px; padding: 0px;">Read more: <a href="http://www.rollingstone.com/culture/news/jahars-world-20130717#ixzz2ZTsY1ENw" style="color: #003399; margin: 0px; padding: 0px; text-decoration: none;">http://www.rollingstone.com/culture/news/jahars-world-20130717#ixzz2ZTsY1ENw</a> </span><span style="font-family: georgia; font-size: 12px; margin: 0px; padding: 0px;">Follow us: <a href="http://ec.tynt.com/b/rw?id=bbJxak64Kr4kEzacwqm_6l&u=rollingstone" style="color: #003366; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">@rollingstone on Twitter</a> | <a href="http://ec.tynt.com/b/rf?id=bbJxak64Kr4kEzacwqm_6l&u=RollingStone" style="color: #003366; margin: 0px; padding: 0px; text-decoration: none;" target="_blank">RollingStone on Facebook</a></span></blockquote>
<div class="zemanta-related" style="clear: both; margin-top: 20px; overflow: hidden;">
<h4 class="zemanta-related-title">
A small selection of related articles (note how many use the cover ...)</h4>
<ul class="zemanta-article-ul zemanta-article-ul-image" style="margin: 0; overflow: hidden; padding: 0;">
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://bigthink.com/1000-words/the-rolling-stone-cover-and-the-manufacture-of-outrage" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/186032634_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://bigthink.com/1000-words/the-rolling-stone-cover-and-the-manufacture-of-outrage" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">The Rolling Stone Cover and the Manufacture of Outrage</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.contactmusic.com/story/rolling_stone_condemned_for_boston_bomber_cover_3769362" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/186290230_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.contactmusic.com/story/rolling_stone_condemned_for_boston_bomber_cover_3769362" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">Rolling Stone Condemned For Boston Bomber Cover</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.iol.co.za/news/world/boston-bomber-makes-rolling-stone-cover-1.1548545" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/186108269_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.iol.co.za/news/world/boston-bomber-makes-rolling-stone-cover-1.1548545" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">'Boston Bomber' makes <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="311c06ef-325f-4e0b-82a1-83a3b5abb2e3" ginger_sofatware_uiphraseguid="f5a29113-1060-4dd5-8dcc-0551ba09ec09" grcontextid="Rolling Stone cover:0">Rolling Stone cover</span></a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.lorensworld.com/entertainment/rolling-stone-boston-bomber-cover-why/" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/185885235_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.lorensworld.com/entertainment/rolling-stone-boston-bomber-cover-why/" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">Rolling Stone Boston Bomber Cover - Why?</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.newsy.com/videos/stores-boycott-rolling-stone-over-boston-bomber-cover/" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/186358825_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.newsy.com/videos/stores-boycott-rolling-stone-over-boston-bomber-cover/" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">Stores Boycott Rolling Stone Over Boston Bomber Cover</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.deathandtaxesmag.com/202315/rolling-stones-long-history-of-putting-killers-on-covers/" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/185977454_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.deathandtaxesmag.com/202315/rolling-stones-long-history-of-putting-killers-on-covers/" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">Rolling Stone's long history of putting killers on covers</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://flavorwire.com/404630/the-problem-with-rolling-stones-dzhokhar-tsarnaev-cover-isnt-the-image-its-the-reaction" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/186189968_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://flavorwire.com/404630/the-problem-with-rolling-stones-dzhokhar-tsarnaev-cover-isnt-the-image-its-the-reaction" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">The Problem With 'Rolling <span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="2ff1d358-ace3-491c-8d3d-592e9596ddb3" ginger_sofatware_uiphraseguid="b192164a-6c0b-4875-84dc-1bf65769527a" grcontextid="Stone's':0">Stone's'</span> Dzhokhar Tsarnaev Cover Isn't the Image - It's the Reaction</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.newsday.com/entertainment/pop-cult-1.811972/rolling-stone-cover-of-boston-bombing-suspect-dzhokhar-tsarnaev-sparks-controversy-1.5709834" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/185931517_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.newsday.com/entertainment/pop-cult-1.811972/rolling-stone-cover-of-boston-bombing-suspect-dzhokhar-tsarnaev-sparks-controversy-1.5709834" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank"><span class="GINGER_SOFATWARE_correct" ginger_sofatware_markguid="fe5c7d51-7781-4b29-9765-ac547491298d" ginger_sofatware_uiphraseguid="e4c62012-bf08-4a95-ba0e-368d431e00c7" grcontextid="Rolling Stone cover:0">Rolling Stone cover</span> of Boston bombing suspect Dzhokhar Tsarnaev sparks controversy</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://webnerhouse.com/2013/07/17/dzhokhar-on-the-cover-of-the-rolling-stone/" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/186057902_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://webnerhouse.com/2013/07/17/dzhokhar-on-the-cover-of-the-rolling-stone/" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank"><span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="a800acc6-e0ea-4585-9a55-228684e87795" ginger_sofatware_uiphraseguid="4ec92a6e-e4b9-4834-b6e8-07652d370403" grcontextid="Dzhokhar:0">Dzhokhar</span>, On The Cover Of The Rolling Stone</a></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="background: none; display: block; float: left; font-size: 11px; list-style: none; margin: 2px 10px 10px 2px; padding: 0; text-align: left; vertical-align: top; width: 84px;"><a href="http://www.newsy.com/videos/glamorizing-terrorism-tsarnaev-on-rolling-stone-cover/" style="border-radius: 2px; box-shadow: 0px 0px 4px #999; display: block; padding: 2px; text-decoration: none;" target="_blank"><img src="http://i.zemanta.com/185926767_80_80.jpg" style="border: 0; display: block; margin: 0; max-width: 100%; padding: 0; width: 80px;" /></a><a href="http://www.newsy.com/videos/glamorizing-terrorism-tsarnaev-on-rolling-stone-cover/" style="display: block; height: 80px; line-height: 12pt; overflow: hidden; padding: 5px 2px 0 2px; text-decoration: none;" target="_blank">Glamorizing Terrorism? <span class="GINGER_SOFATWARE_noSuggestion GINGER_SOFATWARE_correct" ginger_sofatware_markguid="11107f20-da29-48cc-b52b-bd823692a6fd" ginger_sofatware_uiphraseguid="5980345b-e6f5-4584-9515-a3df1c6aa8c6" grcontextid="Tsarnaev:0">Tsarnaev</span> on Rolling Stone Cover</a></li>
</ul>
</div>
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<a class="zemanta-pixie-a" href="http://www.zemanta.com/?px" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=574c0256-d63b-4d7f-929d-23bcf0d26988" style="border: none; float: right;" /></a></div>
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<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-71285438803604764952012-10-06T14:20:00.000+01:002012-10-06T14:21:08.907+01:00Cardiff MBA in Media Management takes off<div dir="ltr" style="text-align: left;" trbidi="on">
The first intake of students to Cardiff University's pioneering MBA in Media Management, a collaboration between the Business and Journalism schools, has arrived – from Pakistan, USA, India and China.<br />
<br />
Here they are, waiting eagerly for the first session of the Managing Creative Digital & Social Media module.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQlKvZtvpCKXTaBj0FeqSdFiXFnf3-joEKeqXG8PWJEB10hd1KGwwteQPrX5ed2oCvXYj3ISexdLRb3e5gH3VKISdQnSHS8uES2rDsRnog_TrPN3VaLQSNmNwFVSNCqMYrdK9KqA/s1600/P1010551.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhQlKvZtvpCKXTaBj0FeqSdFiXFnf3-joEKeqXG8PWJEB10hd1KGwwteQPrX5ed2oCvXYj3ISexdLRb3e5gH3VKISdQnSHS8uES2rDsRnog_TrPN3VaLQSNmNwFVSNCqMYrdK9KqA/s320/P1010551.JPG" width="320" /></a></div>
<br />
<br />
Clearly the module will be about more than just magazines, but the new world of multimedia, multimodal magazines provides a really useful grounding – and some real-life problems that a big UK publisher has asked us to help solve will provide excellent project topics.</div>
<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-14429733439784132102012-10-06T14:14:00.000+01:002012-10-06T14:14:05.781+01:00Cardiff MagLab comes back to life<div dir="ltr" style="text-align: left;" trbidi="on">
After a summer of looking like this<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSpEneJPohYjPXSCjlWAGgiybzSBCaivaWp-OGb0Gzw74FK8qxb_q-GG6KHIu68laosa0mG8UEDb1JRH5R_dMCSGMok6m9yzbw0cYS748NIVr1nDsE4o672GyJWQq4d5ciMYkQw/s1600/P1010540.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrSpEneJPohYjPXSCjlWAGgiybzSBCaivaWp-OGb0Gzw74FK8qxb_q-GG6KHIu68laosa0mG8UEDb1JRH5R_dMCSGMok6m9yzbw0cYS748NIVr1nDsE4o672GyJWQq4d5ciMYkQw/s320/P1010540.JPG" width="320" /></a></div>
<br />
The Cardiff MagLab has now been populated by a new intake of keen young people who will be part the future of the magazine industry and it looks like this<br />
<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmv-Oq3vYYlbuoU0frI_Sh4CFPG-5VzyNlc6qvu8NWMpBqoBOCDvoZNtdxVAKQ-RXqjH2kjBuI9cIRmbCgKUV7GzFJelM5EtVm4yYiQTjF9upxkt939MuNoPa8cAkZ-tRi_AkgEw/s1600/P1010541.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmv-Oq3vYYlbuoU0frI_Sh4CFPG-5VzyNlc6qvu8NWMpBqoBOCDvoZNtdxVAKQ-RXqjH2kjBuI9cIRmbCgKUV7GzFJelM5EtVm4yYiQTjF9upxkt939MuNoPa8cAkZ-tRi_AkgEw/s320/P1010541.JPG" width="320" /></a></div>
<br />
Let the good times roll!</div>
<div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-6572245.post-36057129637099990932012-07-14T13:37:00.000+01:002012-07-14T13:37:28.885+01:00How to be a modern journalist<div dir="ltr" style="text-align: left;" trbidi="on">It's on its way!<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkPHPgjLbTFed8u9s6XrTG1SPA4UHGW4qW5mKDYp_7NR3umQ_8n9iyXTCjpznlS4hcghw1QNThWS4p3-LPOLJsBDTBQy0LtYnrw-vhYGzfZc2QgQ3FNv9-X_DTLiQeYIqXCOCDgA/s1600/ref=dp_image_0.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkPHPgjLbTFed8u9s6XrTG1SPA4UHGW4qW5mKDYp_7NR3umQ_8n9iyXTCjpznlS4hcghw1QNThWS4p3-LPOLJsBDTBQy0LtYnrw-vhYGzfZc2QgQ3FNv9-X_DTLiQeYIqXCOCDgA/s1600/ref=dp_image_0.jpeg" /></a></div><br />
</div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-9221974497360196412012-07-10T21:48:00.000+01:002012-07-10T21:48:26.756+01:00Are magazines like films?<div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: Georgia, 'Times New Roman', serif;">Next Issue, the magazine subscription service that has been likened to Netflix, is now available on the iPad. The <span style="background-color: white; line-height: 21px;">Time-Conde Nast-Hearst-Meredith</span>-News Corp joint venture does not appear to have garnered many takers yet. </span><br />
<span style="font-family: Georgia, 'Times New Roman', serif;"><br />
</span><br />
<br />
<div class="stream-item-header" style="background-color: whitesmoke; color: #333333; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14.44444465637207px; line-height: 17.77777862548828px; text-align: -webkit-auto;"><a class="account-group js-account-group js-action-profile js-user-profile-link" data-bitly-type="bitly_hover_card" data-user-id="824157" href="https://twitter.com/mathewi" style="color: #999999; outline: 0px; text-decoration: none;"><strong class="fullname js-action-profile-name show-popup-with-id" style="color: #333333;">Mathew Ingram</strong> <span class="username js-action-profile-name" style="direction: ltr; font-size: 12px; unicode-bidi: embed;"><s style="color: #bbbbbb; text-decoration: none;">@</s><b style="font-weight: normal;">mathewi</b></span></a></div><div class="js-tweet-text" style="background-color: whitesmoke; color: #333333; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14.44444465637207px; line-height: 17.77777862548828px; text-align: -webkit-auto; word-wrap: break-word;">agreed - MT <a class=" twitter-atreply pretty-link" data-bitly-type="bitly_hover_card" data-screen-name="erickschonfeld" href="https://twitter.com/erickschonfeld" rel="nofollow" style="color: #1e00b9; outline: 0px; text-decoration: none;"><s style="color: #7866d5; text-decoration: none;">@</s><b style="color: inherit; font-weight: normal;">erickschonfeld</b></a>: Who is going to pay $120 to $180 a year on magazine subscriptions? Only magazine junkies, and they prefer print</div><div class="js-tweet-text" style="background-color: whitesmoke; color: #333333; font-family: 'Helvetica Neue', Arial, sans-serif; font-size: 14.44444465637207px; line-height: 17.77777862548828px; text-align: -webkit-auto; word-wrap: break-word;"><br />
</div><div class="js-tweet-text" style="background-color: whitesmoke; text-align: left; word-wrap: break-word;"><span style="font-family: Georgia, 'Times New Roman', serif; line-height: 17.77777862548828px;">Read all about it: </span><span style="background-color: transparent; line-height: 17px;"><span style="font-family: Georgia, 'Times New Roman', serif;"><a href="http://adage.com/article/media/netflix-magazines-ipad/235930/">http://adage.com/article/media/netflix-magazines-ipad/235930/</a></span></span></div><div class="js-tweet-text" style="background-color: whitesmoke; text-align: left; word-wrap: break-word;"><span style="background-color: transparent; line-height: 17px;"><br />
</span></div><div class="js-tweet-text" style="background-color: whitesmoke; text-align: left; word-wrap: break-word;"><span style="background-color: transparent; line-height: 17px;"><br />
</span></div><div class="js-tweet-text" style="background-color: whitesmoke; text-align: left; word-wrap: break-word;"><span style="background-color: transparent; line-height: 17px;"><br />
</span></div><br />
<div class="zemanta-related" style="margin-top: 20px; overflow: hidden;"><h4 class="zemanta-related-title">Related articles</h4><ul class="zemanta-article-ul zemanta-article-ul-image" style="margin-left: 0; padding: 0;"><li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="display: block; float: left; font-size: 12px; height: 240px; list-style: none; margin: 10px 40px 20px 0px; text-align: left; width: 80px;"><a href="http://techcrunch.com/2012/07/09/next-issue-media-the-netflix-for-magazines-comes-to-the-ipad/" style="border: 0; display: block; margin: 0 0 10px 0; padding: 0;" target="_blank"><img src="http://i.zemanta.com/99504798_80_80.jpg" style="border: 0; box-shadow: 1px 1px 3px #999; margin: 0; padding: 0;" width="80" /></a><a href="http://techcrunch.com/2012/07/09/next-issue-media-the-netflix-for-magazines-comes-to-the-ipad/" style="display: block; height: 90px; line-height: 14pt; overflow: hidden; text-decoration: none; width: 80px;" target="_blank">Next Issue Media, The Netflix For Magazines, Comes To The iPad</a><div style="clear: both; margin: 10px 0 10px 0;"><hr style="margin: 0;" /></div></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="display: block; float: left; font-size: 12px; height: 240px; list-style: none; margin: 10px 40px 20px 0px; text-align: left; width: 80px;"><a href="http://mashable.com/2012/07/10/next-issue-ipad/" style="border: 0; display: block; margin: 0 0 10px 0; padding: 0;" target="_blank"><img src="http://i.zemanta.com/99506890_80_80.jpg" style="border: 0; box-shadow: 1px 1px 3px #999; margin: 0; padding: 0;" width="80" /></a><a href="http://mashable.com/2012/07/10/next-issue-ipad/" style="display: block; height: 90px; line-height: 14pt; overflow: hidden; text-decoration: none; width: 80px;" target="_blank">All-You-Can-Read Magazine Subscription App Launches on iPad</a><div style="clear: both; margin: 10px 0 10px 0;"><hr style="margin: 0;" /></div></li>
<li class="zemanta-article-ul-li-image zemanta-article-ul-li" style="display: block; float: left; font-size: 12px; height: 240px; list-style: none; margin: 10px 40px 20px 0px; text-align: left; width: 80px;"><a href="http://paidcontent.org/2012/07/10/next-issue-media-all-you-can-read-magazines-ipad/" style="border: 0; display: block; margin: 0 0 10px 0; padding: 0;" target="_blank"><img src="http://i.zemanta.com/99504953_80_80.jpg" style="border: 0; box-shadow: 1px 1px 3px #999; margin: 0; padding: 0;" width="80" /></a><a href="http://paidcontent.org/2012/07/10/next-issue-media-all-you-can-read-magazines-ipad/" style="display: block; height: 90px; line-height: 14pt; overflow: hidden; text-decoration: none; width: 80px;" target="_blank">Next Issue brings 39 all-you-can-read magazines to iPad</a><div style="clear: both; margin: 10px 0 10px 0;"><hr style="margin: 0;" /></div></li>
</ul></div><div class="zemanta-pixie" style="height: 15px; margin-top: 10px;"><a class="zemanta-pixie-a" href="http://www.zemanta.com/?px" title="Enhanced by Zemanta"><img alt="Enhanced by Zemanta" class="zemanta-pixie-img" src="http://img.zemanta.com/zemified_e.png?x-id=d05c3850-8188-4cde-a0d2-d8b20ee00fe5" style="border: none; float: right;" /></a></div></div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-46984197837990233482012-06-27T22:31:00.000+01:002012-06-27T22:31:58.570+01:00The engagement of youth: a good sign for magazines<div dir="ltr" style="text-align: left;" trbidi="on">I came home to a great scene yesterday – my nearly 12-year-old son had brought home a copy of <i>FourFourTwo</i>, the totally brilliant football magazine, from his school library. He's already into <i>Match Of The Day</i> and now wants me to subscribe him to both ("Because <i>Match of the Day</i> is really good for transfer news, dad, and this has got more to read in it ...")<br />
<br />
And today he had checked out two copies of <i>Flipside</i>, a magazine I had never seen before, produced by the Institution of Engineering and Technology. It's a wonderful cross of Focus and a teen mag with some superbly reproduced photography and an informative but cheeky tone to the writing – check out the website at <a href="http://flipside.theiet.org/">http://flipside.theiet.org/</a>.<br />
<br />
Of course he's been brought up with magazines around the house but these he chose of his own accord – in print, not on his iPhone.</div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-38070722108142291312012-04-16T14:58:00.000+01:002012-04-16T14:58:29.559+01:00High end magazine titles in bid for soap glory<div dir="ltr" style="text-align: left;" trbidi="on">Magazine brand extension takes another turn as <a href="http://www.marketingweek.co.uk/news/cond-nast-recruits-for-film-push/4001181.article" target="_blank">Condé Nast looks for film/drama/soap spin-offs</a>.<br />
<br />
Anyone got good titles for a soap based on <i>Vogue</i>, <i>GQ</i>, <i>Vanity Fair</i> or <i>Tatler</i>?<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCUz_RcyLEuBG3JedBdRYf3tLLagnY98ysIQQyhjGTSIHUesMwGzoojCxqcdj0baKXcU4pImQrJ9Eh9YUkef9TJxKBXdtmqdeicxnivT2f3KO3FwgkUTKIZNFTgcpD9dYqSL_7nQ/s1600/default.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCUz_RcyLEuBG3JedBdRYf3tLLagnY98ysIQQyhjGTSIHUesMwGzoojCxqcdj0baKXcU4pImQrJ9Eh9YUkef9TJxKBXdtmqdeicxnivT2f3KO3FwgkUTKIZNFTgcpD9dYqSL_7nQ/s1600/default.png" /></a></div><br />
Older readers may remember <a href="http://en.wikipedia.org/wiki/Compact_(TV_series)" target="_blank"><i>Compact</i></a>, but that's probably not the right demographic.<br />
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</div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-2337994257858571962012-04-16T12:37:00.000+01:002012-04-16T12:41:44.583+01:00Panzer publishing Mk2: Landlove vs Landscape<div dir="ltr" style="text-align: left;" trbidi="on">
Flicking through these two magazines from Hubert Burda (<i>Landlove</i>) and Bauer Consumer Media (<i>Landscape</i>) is an exercise in instant deja vu: whatever one magazine has, the other has too.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5plAP2o-iNsZOo-rqPaAQwoMqej9180lo8N7iF9ge2UqtssiKRr7IpWMF97kM4DEaeAHUyna5JM0_adyTJezTniHcxEH9Xcdb117v-v80TamoBoAYNYp66O9-OjzKoUCpAVYLg/s1600/Llove.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjG5plAP2o-iNsZOo-rqPaAQwoMqej9180lo8N7iF9ge2UqtssiKRr7IpWMF97kM4DEaeAHUyna5JM0_adyTJezTniHcxEH9Xcdb117v-v80TamoBoAYNYp66O9-OjzKoUCpAVYLg/s320/Llove.jpg" width="253" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh31TQU1yOuDnDONFK_d9e-IDlchyphenhyphen7OWlWgNqnO9dd_vA2s_EhAmyhhv7GomyBKA3dYMyCHWZNnm4wzTl2zLhyGOatTLracUt5wUKUgn_zh2-E2HL587CPNV55X5UUY9O8pdNsmSA/s1600/Lscape.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh31TQU1yOuDnDONFK_d9e-IDlchyphenhyphen7OWlWgNqnO9dd_vA2s_EhAmyhhv7GomyBKA3dYMyCHWZNnm4wzTl2zLhyGOatTLracUt5wUKUgn_zh2-E2HL587CPNV55X5UUY9O8pdNsmSA/s320/Lscape.jpg" width="245" /></a></div>
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<br />
<br />
To wit:<br />
• logo with straight type plus scripty bit – check<br />
• guide to bluebell woods – check<br />
• feature about willow weaving – check<br />
• feature about lilac – check<br />
• feature about a cookery writer's delightfully quaint country cottage – check<br />
• seasonal recipes – check<br />
• feature about the Brecon Beacons – check<br />
• seasonal garden tasks – check<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJO6vctRLMbfYGReQnmobs0nrtL5_zwMDvsRqdCucH9CfHVk6nrcB-8su3usL_fs2-YROqxAMf46HksJVzMRlqu-eVNyVBcNnbW5klo_4KoDrxZMk2oFBJgK7zw15vsGCpkuSVbg/s1600/Logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhJO6vctRLMbfYGReQnmobs0nrtL5_zwMDvsRqdCucH9CfHVk6nrcB-8su3usL_fs2-YROqxAMf46HksJVzMRlqu-eVNyVBcNnbW5klo_4KoDrxZMk2oFBJgK7zw15vsGCpkuSVbg/s320/Logos.jpg" width="320" /></a></div>
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<br />
It's uncanny. Strangely enough it's easier to tell the difference between these magazines with your eyes shut – <i>Landlove</i> is printed on a nicely tactile grade of matte-finish paper while <i>Landscape</i> uses a semi-gloss.<br />
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One other odd thing – while Anna-Lisa De'Ath (L-love) highlights content and page numbers in her editor's letter, Sheena Harvey (L-scape) does not refer to any content at all in hers. It's almost as if she had no idea of what was going into the magazine.<br />
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There's another echo of deja vu in that these magazines are a bit <i><a href="http://www.allaboutyou.com/countryliving/" target="_blank">Country Living</a></i>, a bit <i><a href="http://www.good-housekeeping-magazine.co.uk/" target="_blank">Good Housekeeping</a></i>, a bit <i><a href="http://www.gardenersworld.com/" target="_blank">Gardeners' World</a></i> a bit <i><a href="http://www.countryfile.com/" target="_blank">Countryfile</a></i> and even a bit <i><a href="http://livingwoods.wordpress.com/" target="_blank">Living Woods</a></i>.<br />
<br />
Both titles are based on magazines produced in their publisher's home market, <i>Mein Schönes Land</i> (Burda) and <i>Landlust</i> (Bauer) respectively. It is this that recalls the original burst of so-called "Panzer publishing" in the 1980s, when Bauer and Gruner + Jahr took the women's weekly market by storm from IPC with titles like Bella and Best.<br />
<br />
The big question is, do women over 35 (the stated target demographic for both magazines) either want or need even one magazine that seems to replicate large elements of what is already on the market without adding anything very new? As I was unable to see much of a difference between <i>Bella</i>, <i>Best</i>, <i>Woman's Own</i> or <i>Woman's Weekly</i> all those years ago I may be be the best judge of this.<br />
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<br /></div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-34246019823728374042012-04-16T10:19:00.000+01:002012-04-16T10:19:08.094+01:00Signs of life in the magazine market<div dir="ltr" style="text-align: left;" trbidi="on">Three launches on special display in Cardiff Central station's WH Smith.<br />
<br />
Intriguingly, all three – on the face of it – seem aimed at a similar demographic. More detailed review in the next post.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Z6dW3KrUKXtqL5acWSgODWOp4KM7AnIfYXnPtMweTnLmOb1Af8DqiCeUpm0eur7G-O0NuOEYnbOZMJ0CaUgMJuNAN-Xz3KrzCEeVVO0_k_hv6HMCJ5np15Wk9dadSPTqqhL29g/s1600/IMAG0319.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8Z6dW3KrUKXtqL5acWSgODWOp4KM7AnIfYXnPtMweTnLmOb1Af8DqiCeUpm0eur7G-O0NuOEYnbOZMJ0CaUgMJuNAN-Xz3KrzCEeVVO0_k_hv6HMCJ5np15Wk9dadSPTqqhL29g/s320/IMAG0319.jpg" width="191" /></a></div><br />
</div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-75411611036173919442012-04-05T11:51:00.000+01:002012-04-05T11:54:02.885+01:00Why Conde Nast, Hearst, Time Inc, Meredith and News Corp may be about to fail<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="font-family: Georgia, 'Times New Roman', serif;"><br /><br />Next Issue Media, an online store for magazines that challenges Apple's Newsstand, is about to launch. <br /><br />It's a joint venture between Conde Nast, Hearst, Time Inc, Meredith and News Corp, so there's some serious firepower behind it, but an article in Forbes.com suggests that there may be some fundamental misunderstanding of the market.<br /> <br />In a piece entitled <a href="http://www.forbes.com/sites/jeffbercovici/2012/04/03/a-netflix-for-digital-magazine-subscriptions-will-it-work/"><i>A Netflix For Digital Magazine Subscriptions. Will It Work?</i></a>, <a href="http://blogs.forbes.com/jeffbercovici/">Jeff Bercovici</a> looks behind the scenes and asks CEO Morgan Guenther about the new service. One of the things Guenther says suggests the answer to Bercovici's rhetorical headline may be "No".<br /> <br />Guenther spouts the expected guff about innovation and customer benefits but – for me – gives the game away when he justifies launching with a fairly limited selection of top-selling titles from the group of publishers, titles from the 'short, fat part of the curve rather than the long-tail niche properties ... “These are the titles people care about,” he says. “They aren’t Arctic Birdwatching magazine.”'<br /> <br />If Guenther does not understand that (hypothetical) readers of <i>Arctic Birdwatching</i> are more likely to care passionately and deeply about their magazine than any given reader of a mass circulation title, then he simply does not understand magazines.<br /> <br />It's a classic mistake, one that nearly everyone outside the magazine industry makes.<br /> <br />The other thing Guenther and all the companies involved should be concerned about is the fact that Android users generally do not like to pay for stuff they see on their phones or tablets – that's why they buy Android-powered devices rather than an iPhone or iPad.</span><br />
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<li class="zemanta-article-ul-li"><a href="http://techcrunch.com/2012/04/03/next-issue-media-launch/" target="_blank">Backed By Time, Next Issue Launches A Tablet Newsstand With Netflix-Style Pricing</a> (techcrunch.com)</li>
<li class="zemanta-article-ul-li"><a href="http://www.electronista.com/articles/12/04/03/next.issue.generalizes.tablet.magazine.stores/" target="_blank">Next Issue Media preps Android newsstand, plans iPad soon</a> (electronista.com)</li>
<li class="zemanta-article-ul-li"><a href="http://paidcontent.org/2012/04/03/next-issue-tablet-magazines-ipad-kindle-fire/" target="_blank">All-you-can-read tablet mags...unless you have iPad or Kindle Fire</a> (paidcontent.org)</li>
<li class="zemanta-article-ul-li"><a href="http://www.gizmodo.com.au/2012/04/major-publishing-consortium-ready-to-launch-hulu-for-magazines/" target="_blank">Major Publishing Consortium Ready To Launch 'Hulu For Magazines'</a> (gizmodo.com.au)</li>
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</div><div class="blogger-post-footer">http://rpc.technorati.com/rpc/ping</div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6572245.post-87386992795733161632012-03-22T09:25:00.000+00:002012-03-22T09:25:01.474+00:00Thanks twice over MagLabbers<div dir="ltr" style="text-align: left;" trbidi="on">
A double helping of thanks to students on Cardiff's MA Journalism.<br />
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First for their contribution to getting the Magazine course re-accredited with flying colours by the Periodicals Training Council – we will never know what went on it that sequestered buffet lunch but it must have been positive.<br />
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Second for a couple of insights during the regular magazine industry news round-up that have got me thinking about the future deployment of tablet platforms ... coming with the next post.<br />
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