Tuesday, September 27, 2011

How to have fun ... on the Magazine option

1) Think creatively


2) Set yourself a crazy time limit and push print to the limit (USA version)

Longshot (48hr Mag Project) - a pocket documentary from ricky montalvo on Vimeo.

After all that effort they got a cease-and-desist notice from CBS, who have a current affairs programme called 48 Hours.

You can read all about it in my forthcoming book!

3) Repeat the idea in the UK

4) With this result

5) And this insight

Power of print

Finally, the power of the print magazine was really clear to see. Lots of people asked how they could see the magazine, and while they were relatively interested in the idea of an online magazine, it was the free print magazine that they got really excited about. Around half the people I spoke to said they’d be coming back to pick one up, even though they’d be able to see it online.


Labels: , ,

This page is powered by Blogger. Isn't yours?

More blogs about MagBlog.

View blog reactions