Thursday, February 02, 2006
Smash Hits Hits Smash
Truly this is the end of an era. Smash Hits, the print version is no more, whereas brand extensions such as the radio channel will continue. The teen market has changed and the publishing market has changed. How we hardened bikers in the Bike (surely you can do better than this chaps) office used to wait for EMAP's internal mail to deliver each new issue. How excited dear Steve Rapid became when Kate Bush was on the front cover (probably in her vest). How we gasped as the circulation figures (ABC Data/Magazine Data/Consumer Magazines/Teenage - Lifestyle) came in. How Lord Emap rubbed his hands as the revenues (go to Bloomberg for more) came pouring in. God bless all who sailed in her.