There must have been a lot of journalists and editors with found memories of Smash Hits to judge by the enormous coverage given to its demise.
Broadsheet coverage included The Times and Daily Telegraph as well as MediaGuardian's continuing obitublog. The Independent hadn't put anything on its website this morning but take a look at this, Rubettes fans.
Surprisingly the tabs didn't seem to go much for the story, with only the Mirror putting anything on its website.
Online it was a major item: BBC Online and the whole kit and caboodle located by Google News.
There was even a double page spread in the Western Mail, though it doesn't appear to have made the website yet. The Scotsman also covered it.
Sometimes there is nothing better than a cliche – this really is the end of an era.