Tuesday, September 26, 2006

A new way to develop magazines

Former IPC dynamo Mike Soutar has resurfaced with a new venture all of his own - helping other people to develop their magazine launches. This is not in itself news but Press Gazette has run an interesting interview with Soutar, in which the idea of publishing-by-proxy is given another airing. This idea has been discussed a few times here, following David Hepworth's suggestions that magazine publishers might be looking for different ways to do things - ways which would reduce risk and cut costs (for them).

To quote from the Press Gazette piece:
'In the broadcast industry, for example, there's a long tradition of programme making being outsourced to independent production companies — not so in publishing.

'"Hopefully we'll be seeing the advent of outsourced development in the magazine industry and people will start to change attitudes."'

It might be nothing or it might be another straw in the wind; however, given enough straw publishers might well be tempted to make some bricks.

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