Friday, October 20, 2006

Magazines Online - just like 2000 again

An interesting selection of magazine-related material in the media publications right now.

When Kim Hollamby – Mr Digital IPC – comes to town in a couple of weeks time the link below will take you to a Press Gazette news story which should provide the basis for a good question.

Press Gazette - Posting defamatory comments on Yachting World site

And, from the same source, you could also ask him if he has any advice for his opposite number at NatMags, Nancy Cruikshank or Anthony Thornton at IPC Ignite!Digital. (Thornton, of course, get off to a flying start so he has a pretty good track record).

Andrew Neil is undoubtedly much more clever and much harder working than me but I cannot for the life of me see how he is going to get The Business, newly relaunched as a magazine, up to his expected circulation figures. The first unofficial audits suggest a sale of 20,000 maximum, of which 10,000 went in overseas sales and 5,000 were sold to British Airways. Now, in my day "overseas sales" usually meant being dumped in unsuspecting European countries, and was a figure to watch out for when doing due diligence on a potential purchase. A deal with BA often means something similar and will almost certainly be at a lower price than you'd pay on the newsstand. Even if every newsstand buyer is converted into a subscriber that's a big mountain to climb. Espectaially when the peak is 60,000 as break even!


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