Tuesday, November 14, 2006

Profiting from subscriptions?

We all know that it's getting tough out there on the newsstands but some pockets seem to keep growing. Emap must be thanking its lucky stars for Grazia right now (or was it because of the radio?), even if BBC Worldwide has nabbed the rights for its neo-colonisation of the Indian print market (and take a look at this list of worldwide holdings and subsidiary companies).

NatMags, it seems, are more inclined to revisit an old idea and take subscriptions out of the 'too hard' basket. However, putting them in the same basket as digital media might not be the way forward and claiming that developments in data technology allow a one-to-one relationship with consumers might just make Tesco wonder how smart some of their suppliers are.


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