Rupert springs another surprise!

Not content with taking a highly strategic stake in ITV, thus depriving poor underprivileged Richard Branson of a potential Virgin TV brand, in a shock and totally unpredictable development, another arm of the empire has moved the contract for SKY magazine from John Brown to News Magazines Ltd.

Whatever next? Let's see – perhaps the contracts for Sky Sports and Sky Movies magazines will be moved from Haymarket and Future respectively to ... News Magazines Ltd.

Unlikely as it seems now, it could happen.