MagBlog

BBC Magazines, among others, have rushed to fill an apparent demand for print magazines in India but this report seems to indicate there there is, at least, a downward blip in print readership. The report does not indicate where those readers might have gone but other commentators have suggested a switch to digital media.

Perhaps lots of people have stopped buying a newspaper because they can now buy Hello (which is, of course, jointly published by BBC Worldwide).

Labels: BBC, India, magazines, print journalism