Friday, March 23, 2007

Indian print media loses readers

BBC Magazines, among others, have rushed to fill an apparent demand for print magazines in India but this report seems to indicate there there is, at least, a downward blip in print readership. The report does not indicate where those readers might have gone but other commentators have suggested a switch to digital media.

Perhaps lots of people have stopped buying a newspaper because they can now buy Hello (which is, of course, jointly published by BBC Worldwide).

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