Check out W H Smith's version of the e-subscription system mentioned in the previous post on the WHS site.
Not only is the cost of the digital sub more or less the same as a print sub but:
* Subscribers will only have access to duplicate copies for three months
* All issues have DRM
This is not good value. Take the costs of paper, print and repro out of a magazine and you effect big savings. If publishers, distributors and retailers are serious about digital mags they need to address the pricing.
Why do people take out subs?
* Because they want a guaranteed supply
* Because they want a discount per issue
* Because they want to hoard every copy until the attic rafters are bowed
Read what Zinio, suppliers of e-magazine software to 750+ titles, have to say in E-Commerce Times.