TalkSport + Sport?

Now this could be interesting. UTV, the owner of TalkSport radio, is in discussions to buy Sport, the free magazine distributed in London and elsewhere until its publishers ran out of money on April 3, according to MediaGuardian today.

Why is it interesting? Because just about a year ago TalkSport launched its own online magazine (see http://mag.talksport.net/free-sport-mag-talksport-football-humour-babe/1N4a0997c3bd723012.cde) and has promoted it relentlessly on air ever since. It's still there, it's still free and clearly UTV think it's an area worth investing in.

As long as they don't bring back Kelvin Mackenzie to edit it ... (actually I just typed Mackenzine, which has possibilities).