Men's Health explores new iPhone system

Men's Health in the USA appears to be the first magazine to look at ways of exploiting the iPhone's new operating system, according to a report in Advertising Age (and elsewhere before that – see below).

The interesting thing is not that the magazine has an app entirely appropriate for its target readership, but that the app itself can lead to further investment in paid-for content.

This kind of reader/device synergy is something that all titles should have a think about.

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