Thursday, July 23, 2009

Magazines and the mobile experience

Serendipity (or is it?) sends two separate but related items our way.

In news from Australia, magazine publisher Meredith Corp has just bought a major stake in a mobile marketing company: Keeping Mobile: Meredith Corp. Buys Stake In Hyperfactory

And good old Jakob Nielsen has just released a report on how poor the typical web/smartphone interaction is: The 'Misery' Of The Mobile Web

With increasing focus on the iPhone, Nokia N97, Palm Pre and Google's Android – and the Chrome browser, developed for mobile use – this is beginning to look like an area ripe for development.

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