Magazines and the mobile experience

Serendipity (or is it?) sends two separate but related items our way.

In news from Australia, magazine publisher Meredith Corp has just bought a major stake in a mobile marketing company: Keeping Mobile: Meredith Corp. Buys Stake In Hyperfactory

And good old Jakob Nielsen has just released a report on how poor the typical web/smartphone interaction is: The 'Misery' Of The Mobile Web

With increasing focus on the iPhone, Nokia N97, Palm Pre and Google's Android – and the Chrome browser, developed for mobile use – this is beginning to look like an area ripe for development.

Related articles by Zemanta

• Meredith Acquires Stake In Mobile Marketing Firm The Hyperfactory (paidcontent.org)
• Interview with Heather Morgan Shott of Meredith's Mixing Bowl Social Network Community (marketing.blogtanker.com)