Wednesday, July 15, 2009
New women's freebie from Soutar
Mike Soutar's magazine operation is about to come up with a upmarket female companion for Shortlist, called Stylist. If it follows its brother there should be a good online presence to match the print version.
Media Week have details and opinion.
It looks as though Grazia (see previous post) will have some competition after all, AND it will fit with Chris Anderson's theory of Free.
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Media Week have details and opinion.
It looks as though Grazia (see previous post) will have some competition after all, AND it will fit with Chris Anderson's theory of Free.
Labels: Chris Anderson, distribution, Free, launch, print magazines, Value theory
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