Friday, July 03, 2009
Print mag as a brand extension
And hot on the heels of discussing special issues (see previous post), Bauer is reviving Smash Hits as a one-off Michael Jackson tribute special according to MediaGuardian.
That's an interesting development, given that Smash Hits still exists on/as other platforms – the print magazine as a brand extension to radio, television and online.
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That's an interesting development, given that Smash Hits still exists on/as other platforms – the print magazine as a brand extension to radio, television and online.
Labels: Michael Jackson, political economy, print magazines, Smash Hits, specialised
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