That's an interesting development, given that Smash Hits still exists on/as other platforms – the print magazine as a brand extension to radio, television and online.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=64a6b576-8d9e-4ad5-b2c8-5c0d18365aee)
Friday, July 03, 2009
Print mag as a brand extension
And hot on the heels of discussing special issues (see previous post), Bauer is reviving Smash Hits as a one-off Michael Jackson tribute special according to MediaGuardian.
That's an interesting development, given that Smash Hits still exists on/as other platforms – the print magazine as a brand extension to radio, television and online.
That's an interesting development, given that Smash Hits still exists on/as other platforms – the print magazine as a brand extension to radio, television and online.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment