According to Anita Davis on the Brand Republic site, Google and Apple are shaping up for a fight to capture market share in China, with the iPhone in one corner and Android in the other.
The iPhone has already encouraged some innovative magazine apps (see previous posts) and if developers adopt Android in China's potentially massive, and rapidly developing, market for online media products, the results could be very interesting indeed.
The way that China's publishing approval system copes with any new developments will also be instructive to observe. As things stand at present, globally-branded magazines that want to launch in China either license the title to a local publisher or form a joint venture, but there has to be a local, already licensed, title involved or incorporated. How will this translate to the digital world?