B2B: No necessary intrinsic value

B2B publisher considers the value of information online. His conclusion? It all depends on how valuable the reader thinks it is. This conclusion may fall into the NSS category but it's interesting that someone inside the industry is saying it. (As reported in Press Gazette)

My conclusion? Everyone is going to have to work harder at digging out stories that the readers find valuable and getting ... what's that word? ... ah yes, scoops.

Hey – maybe this online thing could be good for journalism!