60% of consumers say newspapers need to change the most to stay relevant, compared to 30% for magazines and nearly 20% for radio.Then there's this mixed news:
A solid 57% say they prefer the experience of reading a printed magazine over reading a magazine on the Internet. An even stronger 71% would not be willing to pay for an online magazine subscription to replace their printed magazine subscription. Also, only 15% of respondents overall agree that they'd rather read magazines online. Additionally, printed magazines score well in terms of ad attentiveness and purchase influence.Which goes to prove magblog's insistence that haptics is a very important consideration for print magazines.
Find a proper summary, with tables and everything at mediapost.com