From the PPA Conference 2010: 5

Here's a bit of a theme:

 KarlSchneider: #ppa Michael Dell at Janes: the big thing B2B publishers need to get their heads around is mobile platforms - 6 minutes ago

KarlSchneider: #ppa for Bauer's Kilbourne the big thing for the next 12 months is iPhone apps - 5 minutes ago

 sashers: What will be the big thing that has mainstreamed by #ppa 2011? Dell: mobile platforms. Kilbourne: iPhone apps. Prasher: tech 4 demand side - 5 minutes ago