Friday, April 30, 2010

PPA Conference has bad effect on IPC?

Looks as though all that chat at the PPA Conference yesterday about "erosion" and the difficulty of generating revenue has made IPC pensive:

Sample: “As a result we need to review whether it is desirable for IPC to continue to publish the full range of brands that we currently own. This review may lead us to conclude that we sell some of our smaller titles to publishers where they would have a stronger strategic fit and will therefore benefit from a greater focus.”

A SECOND THOUGHT: Or are they making space for a partnership with some BBC Worldwide titles?
The BBC is seeking a partner for the magazines division of BBC Worldwide, its commercial arm.


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