Friday, August 13, 2010

No new newspaper news under the sun

OK, this is about newspapers but when was it written?
"... the market has become even more intensely competitive in response to a number of coinciding factors: economic recession, with its severe impact on advertising revenue; a shrinking market also caused by recession, plus the apparent loss of the newspaper-reading habit among younger people ...the sudden and exponential growth in other, more interactive forms of electronic communication ..."
Not today, not yesterday, not last year, not even this century.

Give up?

Meryl Aldridge wrote it in her paper The tentative hell-raisers: identity and mythology in contemporary UK press journalism, published in Media, Culture & Society, Volume 20, number 1, January 1998.

To look at it another way, if it appeared in an academic journal the basic research/facts were probably known two years (or more) before publication, so the UK newspaper industry has had at least 14 years to sort out its digital strategy and address declining circulation in a meaningful way.

Enhanced by Zemanta


Post a Comment

<< Home

This page is powered by Blogger. Isn't yours?

More blogs about MagBlog.

View blog reactions