Tuesday, October 12, 2010

A new "metaphor" for magazines

The ever-reliable Mindy McAdams has posted about the need for news organisations, and magazines, to come up with something utterly new for the new tablet-based platform(s) that are beginning to wash around us (see the @Yelvington post that inspired Mindy).

I mention this because there's something in the air around metaphors and the way we read or interact with things. (David Hepworth has also been thinking about magazines on the iPad and in Zinio.)

I don't have an answer. I'm not even sure I know what questions to ask but my model is radio. Radio survived talkies and the telly and the internet and now seems to be getting a whole new lease of life via digital broadcasting/narrowcasting. Think Last.fm and Spotify – the power to "broadcast" has shifted from the corporation/dj to the consumer. What's the equivalent in magazine terms?

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