Thursday, April 14, 2011

Magazine format could save newspapers

Ken Doctor, the Newsonomics guru, envisages a digital future for newspapers based firmly – it seems to me – on traditional magazine principles: niche specialisation – 
"packages assembled with key target readers — by interest, of course, but also by age, gender, relative affluence, and more — in clear mind."
He calls it the "digital cafeteria".

What do you think?

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