MagBlog

One that will achieve "double-digit ad revenue increase" in the worst recession for decades AND "grow print subscriber numbers ... by 3% year on year to 1,486,838 in the first half" AND be able to say "We are discovering great opportunities in digital ... For us, as for many publishers, digital is not a zero-sum game."

NOW THE SIMPLE ANSWER CAN BE REVEALED – BE THE ECONOMIST.

The bare facts can be ascertained in this Guardian report but the underlying format is this:

1) Be about something people need or want to know

2) Invest in good journalists who can research thoroughly and write clearly

3) Have a plan and execute it well

4) Sell the information you have gathered for what it is worth

A SIMPLE IDEA! Yet all too often overlooked.

For more information, send £12 here and read everything that comes your way.