More on how to make money from a magazine

Fascinating interview with Andrew Rashbass, chief executive of The Economist.

Lots of good stuff about print, the web and apps, but set in this very revealing context:

[Rashbass] is also convinced, on the basis of the rise in digital subscribers having had a relatively minor effect thus far on print sales, that there is little migration. The magazine is enlarging its audience.
He sees this as evidence of a phenomenon that he terms "the mega-trend of mass intelligence". People are "smarting up" rather than "dumbing down". 
There are no longer elite media and mass media because more and more people are mixing and matching, "going to art-house movies and Spiderman". People are no longer easily categorised.
Read the whole interview on the Guardian website.