Wednesday, January 25, 2012

Magazines as Brands (again)

On the very day I tell MA Magazine Journalism students about Brand Definition, Bauer make this anouncement:

Bauer Media, the media group behind Grazia, FHM and Closer magazines, and radio stations Magic 105.4 and Kiss, is restructuring its commercial operations into platform-agnostic sales teams focused around individual brands. (via Media Week)
The move is not designed to reduce headcount, but instead aims to create commercial specialists who are able to knowledgably sell across a particular brand's integrated portfolio of digital, print and broadcast operations.
There were a couple of other interesting snippets in the release too:

• Clare Chamberlain has left Immediate Media, the lovechild of BBC Magazines and Magicalia, to take up a role at Bauer as Sales Director.
• Mark Frith, the guiding hand behind Heat for so long, has re-joined Bauer as an editorial director.

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