A report looking at how top selling American magazines use the 'new' web developments has concluded that the form hasn't yet started to take full advantage of the possibilities (thanks to journalism.co.uk for the lead and bivingsreport for the original survey).
Given that many top selling magazines in the UK have only just got around to launching proper Web 1.0 type sites, and that the companies which publish them have only just got over the shock of 2000 and all that, the findings are not so surprising.
However, there has been a flurry of UK publishers appointing digi-directors and this points to a realisation that Something Must Be Done.
The good news for young magazine journalists and students on journalism courses is that the future is there for invention and they can be at the heart of it.
Further reading: bivingsreport on newspapers and magazines
ADDENDUM: Here's a question, is this Web1.0, Web2.0 or just a way for Conde Nast to absorb people from its less successful ventures?