To quote from the story:
"The Magazines on Demand website works in conjunction with free-to-install software and enables users to download
the latest issues of magazines at any time as well as viewing, storing and searching digital magazines bought from the site ... the key feature of the system is the ability to save magazines to a USB stick."
Wonderful though it is to see such an old-established business marching bravely into the future, I can't help but feel that they have somehow got hold of the wrong end of the (usb) stick.
UPDATE: Next post