Tuesday, June 03, 2008

Magazine wholesaler John Menzies seeks a digital future

John Menzies, the newsagent chain, has come up with a wonderful new idea – a computerised station where customers can download digital magazines, according to a report in NMA.

To quote from the story:

"The Magazines on Demand website works in conjunction with free-to-install software and enables users to download
the latest issues of magazines at any time as well as viewing, storing and searching digital magazines bought from the site ...
the key feature of the system is the ability to save magazines to a USB stick."

But can't people with their own computers and an internet connection download all these magazines anyway? And if they don't have a computer, how can they read the magazine?

Wonderful though it is to see such an old-established business marching bravely into the future, I can't help but feel that they have somehow got hold of the wrong end of the (usb) stick.

UPDATE: Next post

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