Saturday, June 13, 2009

Vogue and Size Zero

Here's a little something for the very many students who write about the size zero debate and the enormous power wielded by women's magazines (they think).

It's not the magazine's fault if the fashion houses send them tiny samples - and now Vogue editor Alexandra Shulman has, not for the first time, said something about it. (I am not sure about the use of "lashed out" in Sky's standfirst though.)

Alexandra Shuman in the Daily Mail, 2007

In 1997, Omega watches withdrew their ads from Vogue because they felt the magazine used too many skinny models. Here's a reminder of that.
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Hi Tim!

It's true: sample sizes aren't decided by magazines. On the catwalk, it's obviously easier to 'pad out' models than make clothes bigger. Interesting to see students are still writing about size zero. I can understand why models are being air-brushed to remove bones: if you go to London Fashion Week, you'll see some scary stuff in the flesh which looks great in pictures, post air-brushing.
This recent article ( from Liz Jones in The Mail was a sad but interesting feature about the author's anorexia. She doesn't blame magazines but does discourage the obsession with the 'bikini body', saying if you start, you might not be able to stop. You have to wonder why almost all women's magazines at this time of year have a 'Get your bikini body' splash on the front. Presumably because women are buying them, despite magazine students moaning about it?

It's mainly undergraduate students who write about it in their dissertations, though interestingly enough the topic has moved on to China – I'm supervising an International MA on it right now.

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