MagBlog

The Condé Nast building seen from Empire State building. Image via Wikipedia

The New York Observer has a bit of a laugh over McKinsey's scrutiny of Conde Nast. Given CN's stereotyping, the humour is only to be expected, but let's face it, if all magazines were as beautifully made as Vogue, GQ, Wired, etc, the newsstands would be much more pleasant to look at.

However, with ads pages down drastically, the flower and limo budgets may need to be trimmed.

"When the Publishers Information Bureau gets its hands on the total numbers, this is what the percentages will look like:

Allure: down 51 percent
Arch Digest: down 44 percent
Bon Appetit: down 40 percent
Bride’s (Sept/Oct): down 19 percent
Traveler: down 44 percent
Cookie: down 19 percent
Details: down 34 percent
Glamour: down 41 percent
Golf Digest: up 0.2 percent
Gourmet: down 51 percent
GQ: down 31 percent
Lucky: down 36 percent
Self: down 50 percent
Teen Vogue: down 31 percent
Vanity Fair: down 36 percent
Vogue: down 36 percent
W: down 53 percent
Wired: down 41 percent"

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• No More Easy Living For Conde Nast (paidcontent.org)
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• First On FBNY: More Cuts At Condé? (With Updates) (mediabistro.com)
• Condé Employees Start To Worry (mediabistro.com)

Labels: CondeNast, GQ, magazines, political economy, Vogue

Here's a little something for the very many students who write about the size zero debate and the enormous power wielded by women's magazines (they think).

It's not the magazine's fault if the fashion houses send them tiny samples - and now Vogue editor Alexandra Shulman has, not for the first time, said something about it. (I am not sure about the use of "lashed out" in Sky's standfirst though.)

Alexandra Shuman in the Daily Mail, 2007

In 1997, Omega watches withdrew their ads from Vogue because they felt the magazine used too many skinny models. Here's a reminder of that.

Labels: Alexandra Shulman, fashion, print magazines, Vogue

Fashion bible Vogue is upgrading its online offerings.

The new look Vogue.com will
• include more news stories every day
• add a mapping mashup element to its vox-pop street fashion regular
• feature fashion industry bloggers
• allow users to add calendar apps

The new look site template, to be launched on 7 May, will be used for Vogue editions around the world.

Conde Nast has online plans for other parts of its publishing empire, as reported here.

Vogue UK

Labels: blogging, mashup, online, Vogue